How would I spot the ideal customer for Summit Aviation?

Our ideal customer is an individual or organization who is required by law to use not only the regulations, but the myriad of other FAA, EPA, NTSB and other publications that affect them directly – often daily- in their work. They often have multiple users and/or multiple locations and due to the nature of their business, must be kept up-to-date on these documents. Virtually all of the documents we include in our Library are available for free on the internet , but  often our ideal client – many of them employees of the FAA itself -has many responsibilities and need a more efficient way to stay on top of it all.

How would I best describe Your Company’s unique benefits, approach, products, series and value proposition?

Just the other day, I was called by a couple of gentlemen in a foreign country, “How is your Library different from what I can get on the internet?” There is a mountain of data on the internet and that’s the problem! How do your organize all of that data and make it accessible?

We have created a customized search engine that allows our clients to search the thousands of documents we have in our Library, when they aren’t sure where to find what they need – or create  collections of the documents that they use the most, when they are familiar with the documents that contain the needed information – or both!

We update the Library every working day and, included with their DVD subscription, email interested customers, not only regulation changes, but proposed changes, FAA notices, Emergency ADS, Changes to the massive Order 8900.1, recent released FAA Legal Interpretations and Emergency ADS.

Customer Service. When customers are stumped, they occasionally call us and we help them find exactly what need. We do whatever in our power to assist our clients.

What might prospects say to trigger me to know that they need to be referred to Your Company?

  • Man, how do you find anything on the FAA’s site?
  • This is so frustrating! It takes forever to find what I need.
  • I don’t have all day! I need help finding just what I need fast.
  • I’m  affected by Order 8900.1! How in the world can I know what is included in over 5000 pages of red tape?

If you have a referral for Summit Aviation, call Paula Woellhaf at (801)-446-5858 or toll free at (800) 328-6280

 

Referral Marketing

This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about great referral marketing techniques. It’s not too late to get in on the fun!

Join the aviation marketing MasterClass in 2012 and receive a free DIY Marketing Toolkit on the topic of your choice. (12 to choose from, a $129 value!)

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