Unique selling proposition

#ThrowbackThursday – This vintage American Airlines ad includes a lot great elements:

  • Attention-Getting headline
  • Curiosity-Inspiring image
  • Great copy (text)  that explains a Unique Selling Proposition-  (a competitive benefit of traveling with American) the customer probably didn’t know. (In this case, explaining how radar makes air travel safer – a novel concept!)

Even if American wasn’t the only airline at the time using radar, it would probably stick in the mind of readers that “American is the airline that uses radar and is therefore safer.”

Have an example of a great vintage ad we can use on #ThrowbackThursday? Let us know!.