John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to aviation sales. Featuring a “top ten” list by Jeremy Cox of Jet Brokers.

For the full article, see this page – https://aviationsalestraining.com/book-club-discussion-aviation-sales-same-game-new-rules/  

Or, see the video or listen to the podcast here.

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