Book Club Discussion – 500 Social Media Tips

Mickey Gamonal, Paula Williams, John Williams, Trish Machiri and Debbie Murphy discuss our favorite social media tips.

Transcript – 500 Social Media Tips

 

Mickey Gamonal:

My name’s Mickey Gamonal, I am the founder of Gamonal Tutors. I help people join the United States Military at the highest possible level by crushing their ASVAB entry exam, so that they can pick a job such as engineering, or scientist, or cryptographer. I want to set you guys up so that you can pick the best job for yourself, so if that’s something you’re interested in, look me up, Gamonal Tutors.

Paula Williams:

I’m Paula Williams with ABCI, and we help aviation companies sell more of their products and services, by providing marketing services and sales training.

John Williams:

I’m John Williams, and I work for her. I do the backend stuff for ABCI, so what she said.

Trish Machiri:

I wish my husband would do that for me. I’m Trish Machiri, and I’m with Charterly, and we do private jet charters, so we connect people to alternative travel that’s outside of airlines, and so we do passenger and cargo charters. My vision is to get more people chartering, because a lot of people don’t realize that it’s a service that’s accessible to them, and a lot of people feel that chartering involves chartering of Boeing Business Jets. They don’t realize that they could maybe go for a King Air, or something within their range, so that’s what we’re trying to do, and I’m finding that in Canada, people actually don’t realize that. They say it’s an emerging market, and there’s very little chartering compared to the US, so that’s pretty exciting to be part of that.

Debbie Murphy:

I am Debbie Murphy, I’m the VP of Marketing and Digital Strategy for JetBrokers. We help our clients buy and sell jets, turboprops, and some piston aircraft.

Mickey Gamonal:

Today, we are talking about the book 500 Social Media Marketing Tips. As you can see from the cover-

Paula Williams:

I’ve got one.

Mickey Gamonal:

… it’s very, very specific. It covers Facebook, Twitter, Instagram, and Pinterest, LinkedIn, YouTube, Snapchat, and more, and it does so pretty in depth. It’s a lot of tips. I mean, it really is exactly what it says, 500 Social Media Marketing Tips. I’ll just say one thing that I liked about it, and then we can go around again, if that works for everybody else?

Paula Williams:

Mm-hmm (affirmative).

Mickey Gamonal:

Cool. Then anytime you guys want to cut off or anything like that, like, “Hey, tell me more about this,” feel free, jump in. This is more of a collaboration. I know that I’m saying that we’re rushing going to person A to person B, but you’re more than welcome to jump in. It’s not that strict of a thing. I don’t have my gavel with me today.

All right. I really like the YouTube section. The YouTube section talks about all of your YouTube traction, what needs to be done within 24 hours. I have a YouTube channel, I was just looking it over… I have about 30 lessons on there that are free and accessible, but I never got anything viral, or a dozen, even hundreds of views. I got pretty low views, and I realized there’s a lot of missed opportunities in my YouTube.

Basically collaborating with Facebook and Instagram, if you create a YouTube video, you can post that to those other platforms very quickly, because the first 24 hours is going to be where YouTube kind of ranks you. If you get more traffic to that YouTube video within the first 24 hours, you’re more likely to pop up in other people’s feeds. There’s a surprising amount of people on YouTube. I really thought that Facebook was kind of the bee’s knees of social media, and particularly for my target audience, which is younger people. A lot of them are not as Facebook friendly as I would’ve expected. I would’ve expected them to think Facebook is kind of like the Google, right? Like it kind of runs the whole social networking thing, but it turns out that they’re a little more interested in newer technologies, and older technologies such as YouTube. I know that I could use YouTube a little more efficiently by posting that YouTube video and then hitting up those younger mediums, such as TikTok, Instagram, and Facebook, all at the same time within that 24 hour timeframe, and that was the one tip that really resonated with me.

Paula Williams:

So you’ve changed your workflow. Now, you’re posting first to YouTube, and then syndicating to the other media, right?

Mickey Gamonal:

That’s what I’d like to do. Yeah, that’s what I’ve learned from this book. I haven’t done that yet, I haven’t implemented it, but I know that I’m creating these videos and then posting them, but I don’t think I’m doing it in a timely manner with YouTube kind of being the instigator, the first step, and then start shooting everything out. Because what I do do is kind of every social media platform has its own thing, which is not efficient. I have to do six different posts if I’m going to do six different posts, whereas I could just do one post from YouTube, and send that out on email, and send that to everyone in different methods.

John Williams:

But you are posting it first to your own website, right?

Mickey Gamonal:

I’m not posting it to my website. No, I haven’t been.

John Williams:

Then you’re screwing up, because YouTube can unilaterally decide they don’t like what you do, and pull it off.

Mickey Gamonal:

That’s true.

John Williams:

Then where are you?

Mickey Gamonal:

Yeah. I got this-

Debbie Murphy:

I post to YouTube first, because it optimizes your video, adds keywords in the background, and then I download it and post it to my website.

John Williams:

That’s good.

Debbie Murphy:

I’ve always done that.

Paula Williams:

Yeah, posting a video-

John Williams:

As long as you do that immediately, you’re good.

Debbie Murphy:

Yeah, I do it. That’s like my workflow. I make the video, I put it there, and then I put the video everywhere. I don’t stop. It kind of just goes out into the world, everywhere.

Paula Williams:

Right. Yeah.

Mickey Gamonal:

That’s really smart. That’s a good idea.

Paula Williams:

You don’t want to upload a video to your web server, so I don’t want people to get the wrong idea from that, because it can bring down your site. It’s not designed for that. I think YouTube is a perfect backend for a website.

Mickey Gamonal:

Okay.

Paula Williams:

Yeah, because as you said, Debbie, it optimizes and speeds it up, and does all those things.

Debbie Murphy:

It changes it. It sort of works out whatever you’ve done wrong with it, if you don’t you know.

Paula Williams:

Exactly.

Mickey Gamonal:

You work out the kinks on YouTube, and then you can kind of throw it everywhere else.

Paula Williams:

Right.

Mickey Gamonal:

Good deal. Cool. How about you, mom? What did you find?

Paula Williams:

I was focusing mostly on LinkedIn, and the reason is, because I kind of get into this cycle of doing what I can measure, and the problem is I use SEMrush to do a lot of our reports and things like that, and so it measures your LinkedIn company pages. I got into this, thought that I needed to increase the audience of our LinkedIn company page, but after reading this, I figured out that I don’t need to worry so much about the LinkedIn company page, because all the action happens on the personal pages. You publish something to your LinkedIn company page, and then you share it from your personal page with a comment or something like that. That gets a whole lot more activity than just publishing it on your company page, and making that be the exclusive place that everybody goes to, and trying to increase that audience. Almost every customer I’ve ever gotten from LinkedIn has come from my personal page, not from the company.

Debbie Murphy:

That’s true.

Paula Williams:

I need to stop obsessing over what I can measure because SEMrush doesn’t measure personal pages. It just measures company pages. I was thinking I needed to increase my audience on my company page, just because that’s what gets measured and that’s really a dumb way to go about it. I really need to focus on the way that it works, not on the way I want it to work. If that makes sense? I’m not trying to make LinkedIn into Facebook and make it behave like Facebook, and making it behave like my company page on Facebook does. It just doesn’t work that way. Does that make sense?

Mickey Gamonal:

Yeah. Yeah. That makes really good sense. Yeah. I can understand why the user accounts would be a little bit more where the action is as well. I see that on Facebook too, but you say Facebook might be a little bit different. I know my Facebook page doesn’t have as much support as my personal page.

Paula Williams:

Right. I think that it’s probably true on Facebook as well, but you can build up an audience on Facebook a whole lot easier by saying, “Like my company page,” or whatever. People will do that a lot more readily than they will like a company page on LinkedIn, and I think it’s because it’s just a little bit less user-friendly, so anything you ask people to do on LinkedIn is a little bit of a stretch, but the customers that I’ve gotten to my website and that have actually called me from LinkedIn are higher quality customers than any that I get anywhere else.

If I look at my reports, all the actions on Instagram, I have never gotten a customer from Instagram. That’s another thing about not getting too hung up over the reports. Get hung up over your pipeline spreadsheet, and where was the source of each of your customers, and how did they find you the first time? It’s almost always LinkedIn, I would say three to one over any other social media that I’ve been using, so that’s kind of a nice revelation.

Mickey Gamonal:

Nice. I like that. I like that. I liked that you’re focused on LinkedIn. I feel like some people would say, Oh, I get three to one on LinkedIn. I’m a master of LinkedIn and would just kind of shrug it off, but it sounds like your head’s in the right place and that you think LinkedIn is paying out the best, and therefore you should continue to double your efforts there.

Paula Williams:

Right? Double down on what works, right. That’s that’s the strategy for this month anyway. I might change my mind next month.

Mickey Gamonal:

Well, we’ve got a long 2021 ahead of us. Hopefully it wasn’t as long as 2020.

Paula Williams:

Oh, my God.

Mickey Gamonal:

We’ve got a long year ahead of us.

Debbie Murphy:

Let’s not even say that. I thought 2020 was going to be way better than the year before. Boy was I wrong?

Paula Williams:

[crosstalk 00:10:46].

Mickey Gamonal:

That’s right. It’s like a bad word now. It’s not mentionable for polite conversation. All right. I’ll keep it to myself. Go ahead, John, what did you get from the book?

John Williams:

Well, I typically eschew most social media anyway, except for LinkedIn, but if I had to give somebody a tip, it would be talk to Paula, because she’s the most widely read, intelligent person I know to start with, and she knows this stuff on social media. In fact, she wrote a book on social media, two books on social media. Go talk to her, that’s my tip.

Paula Williams:

That’s a very nice thing to say.

John Williams:

No, it’s not a nice thing to say, because it causes you work. I’m just saying.

Mickey Gamonal:

Nice. I like that. Defer, it’s probably a good call. Right on. Well, but I think there’s something to be said for that too. Right? Everybody kind of has someone who knows the different channels better than they might. I think that’s a valuable resource that often goes overlooked, so good stuff. Go ahead, Trish. Do you have a social media tip that you’d like to share?

Trish Machiri:

Yeah, I think I’m still sort of experimenting with social media and I listened to a lot of GaryVee this year. Does anyone listen to GaryVee?

Debbie Murphy:

Yes.

Mickey Gamonal:

Absolutely.

Paula Williams:

Yep.

Trish Machiri:

Also, GaryVee was very instrumental in getting me out of my box and he said, “Just post a video. It doesn’t matter if it’s good, or if it’s bad and just go and do it.” It’s been really good for me, and I’ve seen that the more that I post videos. I think the better the videos are, and I’m getting a lot better and more confident in speaking in front of the camera, because I don’t like the camera in general.

John Williams:

Nobody there.

Trish Machiri:

Yeah. I’m not a selfie person. I don’t take pictures every five minutes and I feel self-conscious in front of the camera, and maybe it’s because I’m always hiding somewhere. I was, as an engineer, we were never out in the limelight. We were used to hiding. I think it’s been very good, maybe, even for my personal development and for the business as well. I can express myself better, I think. Even on the Zooms now, I’m showing up better. Yeah. The more you talk the better it becomes, because I’ve been hiding for a long time. Yeah. My tip, I think we’re all doing it already, is just show up and do what you need to. Try what you want to try. Thinking about trying Facebook ads. I haven’t really used them, but I’m hearing that a lot of potential customers are on Facebook. Yeah. Doing the AB testing. I haven’t started, but I’m on my way to doing that. Learning.

Mickey Gamonal:

I like it. I like it. I think you covered one that’s not really in the book and that’s action first, from your GaryVee experience. I think that that’s something that is overlooked. I think that’s actually a really good point. By the way, you look, you look great. You’re doing great on Zoom. You got the-

Trish Machiri:

Thank you.

Mickey Gamonal:

… you got frames behind you and you’re in the square. You’re good.

Trish Machiri:

Thank you. Oh, can I mention one thing? I think I have a friend who is really good with the camera. He studied… What’s the course called? I don’t know, but camera or something. I don’t know.

Mickey Gamonal:

Cinematography or something?

Trish Machiri:

Cinematography, yes.

Mickey Gamonal:

Okay.

Trish Machiri:

Yeah. One thing you mentioned to me, yesterday actually, because I went to get a light yesterday, and he said he should have three lights, and I’ve got one light. I was like, “Oh, so that’s why I keep getting the shadows and things like that.” That’s been quite interesting.

Mickey Gamonal:

Sweet.

Paula Williams:

Right. That is amazing. How if you look at someone’s video set up, that really looks good on camera and you look at their room, it’s usually a mess ,because they have things hanging and things clamped to the wall and other crazy things, because they have to get that three point light [crosstalk 00:15:34].

Trish Machiri:

Right.

Debbie Murphy:

It makes a big difference.

Paula Williams:

We have to look good.

John Williams:

We’re building a new studio for Paula, and right now it looks immaculate, because it’s all white walls and ceiling.

Paula Williams:

There’s nothing in it. It’s beautiful.

John Williams:

But the guys that are going to install the cameras, which will be sometime next year, going to come in, they’re going a hang a track on one part of the ceiling with a camera that actually rotates around like this, and its got its point, tilt, zoom. Then there’s going to be one on the floor coming out of it. There’s going to be lights hanging down, cables. The picture will be great, but if you look at the room, it’s going to look like crap

Debbie Murphy:

Look like a studio.

Paula Williams:

Yeah, exactly. I wanted to mention, Trish did a video, not too long ago, on LinkedIn. I think it was your introduction video, and that one got a lot of… I’m looking for it now. It was so far back that I’m not finding it, but you got a lot of interaction on that, and it was your very first post.

Trish Machiri:

Yeah.

Paula Williams:

I mean, it was really well done. I think.

Trish Machiri:

Yeah, the community’s very supportive and nobody’s going to say, “Your video was poor quality,” or “I’m not going to buy from you because you made terrible videos.”

Debbie Murphy:

It’s not what you’re selling anyway.

Trish Machiri:

It’s not happened to me so far.

Debbie Murphy:

We’re not selling videos. We’re selling [crosstalk 00:17:01].

John Williams:

No, we’re not.

Mickey Gamonal:

Awesome. That’s true. Good. That’s great. That’s so reflective of what you were talking about, right? That’s the action first, right?

Trish Machiri:

Mm-hmm (affirmative). Yes, yes, yes.

Mickey Gamonal:

You just said whatever came to mind, so that’s great.

Debbie Murphy:

Very crazy.

Trish Machiri:

Yeah. I did one last week, well, not last week, but last week I did a series of posts, because I read that the posts get more feedback than the videos, and that turned out to be true, because I got more interaction on the words than the video, on the written content. Now I just don’t know, Should you post every day? It feels like it’s too much.

Paula Williams:

I hear you. Yeah. There’s a lot of work that’s done, and actually there’s quite a bit in the book about how often you should post on different media, and it’s different for each media. For Twitter, you can post five times a day, and that wouldn’t be too much. On Facebook, it’s kind of once a day is kind of a limit, and on LinkedIn, once a day is probably the limit there, or maybe a couple of times, three, four, or five times a week. I guess you just have to test it and see when you start losing people’s interest, and that’s too much, but just add one, add one, add one, add one and then start backing off when you see a decline, I guess.

Debbie Murphy:

I guess it has to do with how the feed works. Each one.

Paula Williams:

Debbie, you got some great series that people come to expect. You post those updates on a regular schedule, and then you also post aircraft. I think, you’ve got two or three different types of posts that you post regularly, and people get used to seeing those, so you’re posting-

Debbie Murphy:

But then I post news items and I’ve added quotes, because I’ve been taking your social media… Well, is it my turn to speak? Because I’ll tell you what…

Mickey Gamonal:

Oh, yeah. Run with it.

Debbie Murphy:

I actually was reading this book and taking your social media course, so I was sort of blending the two together.

Paula Williams:

I’ve overwhelmed.

Debbie Murphy:

I’m not sure which… I think it was partly that I was optimizing my hashtags and my YouTube… What do you call them?

Mickey Gamonal:

Just the tags. I think they’re called the tags.

Debbie Murphy:

The text, yeah. The text in YouTube. That was interesting endeavor to figure out where you needed more hashtags and where it was too many.

Mickey Gamonal:

Cool.

Debbie Murphy:

That was good. What was the main one I was doing?

It was that and Instagram I was working on. I guess, both of them, but I do a lot of social media and I do it on a regular basis. I have a schedule that I send out email, and it’s what I talk about every week. I like think up and talk with my sales guys, what we’re going to talk about, and then I make all the things that go with that all week, and I share them right through LinkedIn, Instagram, Facebook, YouTube, and Twitter. I do more on some and less on others. Twitter. I think you can do multiple times a day. I think you could repost what you’re posting every so many hours. I think it would help people see it more. Instagram, I think you’d get annoying.

Paula Williams:

Whatever.

Debbie Murphy:

That’d help, but we have a lot of followers on Instagram. A lot of comments and a lot of interaction, but what I do is very visual, so I guess that works more for Instagram.

Paula Williams:

Works much better than consulting, and people will look at your Instagram profile and see the history of what you posted. Nobody ever does that on Twitter. Nobody ever looks at your profile and sees kind of the history and things like that. I think that lends itself to the repetitiveness of Twitter where you wouldn’t do that on Instagram. You don’t want to repeat yourself.

Debbie Murphy:

I make sure that I tell people, ask people to follow me on the other platforms. I don’t have a schedule, but I guess you could have a schedule, where I have like a really nice graphic with our logo and something interesting on it that looks like us and say, “Follow us on YouTube, follow us,” and people do. I mean, it’s like a way to grab people from one place and bring them to another, so I highly recommend doing that. I don’t know if that’s in any of these places, but I would add that.

Paula Williams:

Smart. Smart. Yeah.

Mickey Gamonal:

I like that. It sounds like you have a few then. It sounds like you talked to your sales people, which is important. You also describe what you do by saying that you tell stories, which I think is pretty telling about the kind of posts that you put up. I think that’s what people are there for. That’s great, [crosstalk 00:22:01].

Debbie Murphy:

That’s what social media is about. If you’re not telling someone a story, you’re not doing the right thing, you need to tell them a story.

Paula Williams:

Yeah.

Debbie Murphy:

Even if it’s a small story,

Mickey Gamonal:

Nice. I like it. Very cool.

Paula Williams:

Quality over quantity. Right?

Debbie Murphy:

Mm-hmm (affirmative).

John Williams:

By listening to Paula, you can understand why she is my tip. You talk to her, she knows what she’s doing.

Debbie Murphy:

She does. I take a lot of advice from Paula.

Paula Williams:

That’s very nice. I’m actually glad you’re enjoying the course. You’re doing a series of quotes. Is that right?

Debbie Murphy:

I did. I actually used your recommendation. I use Canva and I went… Because I do use Canva.

Paula Williams:

I’m amazed, because [crosstalk 00:22:44].

Debbie Murphy:

Sometimes I don’t always make the graphic in Canva. Sometimes I borrow the graphics and rearrange them from there, because I’m picky. I decided just to do exactly what you said, and made a series of Instagram squares, and found different backgrounds that I liked, and looked up quotes, and so I have a series. I posted one in our marketing page.

Paula Williams:

Yes, I say that this morning. That’s great.

Debbie Murphy:

That was where that was from. That was one of the six quotes I came up with.

Paula Williams:

That’s fantastic. I really liked that. You’re welcome to post in the group anytime. Everybody is actually.

Debbie Murphy:

I should have said, “This is from Paula’s social media. I will, I’ll change it.

Paula Williams:

Cool.

Debbie Murphy:

Try it. It’s not hard.

Paula Williams:

Right. That’s another good point, is a lot of people feel like if they posted something on social media that they’re stuck with it. You can actually delete posts and you can edit posts. You can’t guarantee that somebody doesn’t have a screenshot, so I don’t recommend doing anything you’re going to regret terribly, but if you make a mistake, it’s almost always fixable, and it’s not like we’re public figures in the… Writ large, so it’s not like anybody’s going to come after us for a misspelling or a…

Debbie Murphy:

Yes.

Paula Williams:

Don’t be afraid of it, I guess, is a good tip as well. That doesn’t necessarily come from the book. They’re kind of not in the mindset, they’re into the tactics.

Mickey Gamonal:

Yeah. It’s very tips oriented, but I think that, that is something… I remember the first time the price of my tutoring service got out on a group that does a lot of ASVAB tutoring, and I was freaking out. I was like, “Oh my God, they all know how much I charge, and this is going to change everything,” but it doesn’t. It’s social media. They didn’t care. Not even [crosstalk 00:24:36].

Debbie Murphy:

Yeah. You were panicked, but that was old school by. Went past after a while, right?

Mickey Gamonal:

Yeah. Yeah. I don’t think it took any time, because they’re playing Fortnite at the end of the day. They’re going to go play video games or whatever, and they don’t care. They only care about what they care about. I think we get in our heads a lot, and don’t take that imperfect action, which is really important.

Paula Williams:

Yeah, that’s very Trish and very GaryVee. Just do your thing, gosh darnit. What was it? Rule number six, “Stop taking yourself so gosh darn seriously.”

Trish Machiri:

Yes.

Debbie Murphy:

That a good one. Yeah.

Mickey Gamonal:

Sweet. Cool. Well, does anybody have any other tips, any social media tips that they want to share? I got one-

Debbie Murphy:

Just do it. Make a plan, do it.

Paula Williams:

Make a plan. Yep. Good.

Trish Machiri:

Just do it.

Mickey Gamonal:

What do you do for your plan? Do you have a calendar, Debbie?

Debbie Murphy:

No, I have a thing that I do every day. I’m a ritual person. I do this and I do that, and so I take whatever I send out in email and then I’d share that everywhere else. That’s just whatever I’m talking about, I talk about it everywhere. I’m a bit boring.

Paula Williams:

Yeah. Then you’re consistent.

Trish Machiri:

That’s a good plan. Yes.

Debbie Murphy:

I know what I’m going to do. It’s really easy. Then there’s other things, if something interesting comes up, or I always share that too. Make sure you read social media, read your competitors, read things that have to do with what you’re doing, and if something interesting is there, share it. Be part of the conversation.

Mickey Gamonal:

That’s cool. It sounds like you have a lot of freedom in your current role. You get to choose what goes out there.

John Williams:

She runs the company. I guess she does [crosstalk 00:26:28].

Paula Williams:

She owns the company.

Debbie Murphy:

I run my part. I don’t do the other part. They have the hard job.

Paula Williams:

That helps a lot.

Debbie Murphy:

I just have to share who we are, what we do.

Mickey Gamonal:

That makes sense.

Debbie Murphy:

We’ve been really busy year, so it’s been a good year.

John Williams:

[inaudible 00:00:26:45].

Paula Williams:

Yeah, and to your point, routines, I think, are fantastic, so that’s why we’re kind of promoting the Follow Fridays and things like that. If you can spend some time reading a post from your top 10 most wanted customers, and your top 10 competitors every Friday, that helps you keep up on what’s going on, and then make comments on other people’s posts as well, which really, the rule of reciprocity helps a lot there.

Debbie Murphy:

That’s how I learned to do social media.

Paula Williams:

Yeah.

Debbie Murphy:

Is I don’t think I posted for like… I’ve been doing it for a long time. I don’t think I posted for the first year I did it. Then it was like, “Okay, I get it.”

Paula Williams:

Think first, to understand.

Debbie Murphy:

Yes.

Paula Williams:

Good for you.

Mickey Gamonal:

It’s cool. Do you stay in pretty good contact with your competitors? Is that something…

Debbie Murphy:

Do I watch them all the time? Yes.

Mickey Gamonal:

Well-

Debbie Murphy:

Do I talk to them all the time? No.

Mickey Gamonal:

You’re not that…

Debbie Murphy:

But the guys who work for me talk to everybody, so I mean, work for me, work with me.

Mickey Gamonal:

Yeah.

Paula Williams:

We talk to our competitors. They come to our sessions, our education sessions, they are always downloading our stuff, and things like that, which, I think, is just fine.

Debbie Murphy:

Yeah. It’s a compliment.

Paula Williams:

Yeah. Nobody’s-

Trish Machiri:

A collaboration, Mm-hmm (affirmative).

Paula Williams:

… really a competitor because there’s always stuff that they can do better and stuff that we can do better, so I have no problem with referring business. I think that’s a good thing that helps the community as well.

Debbie Murphy:

Our business wouldn’t work if there wasn’t lots of people selling jets.

Paula Williams:

Yeah.

Debbie Murphy:

We always collaborate.

Paula Williams:

It happens all the time. Right?

Debbie Murphy:

Yeah. That’s how it works.

Mickey Gamonal:

Make sense.

Paula Williams:

How about charter Trish? Have you run into that as well, where people are trying to put a trip together, and they find that you have a better option than they do, and they work a partnership and things like that with you guys on trips?

Trish Machiri:

Sort of. Yeah. I haven’t really experienced that so much, but I like to refer people too. if I can’t do something, then I would refer them to the next person. Yeah. Because if they can help him or them, then you know, it’s better. Yeah. I totally think that collaboration and working together is how we build the industry and the businesses. Yeah.

Paula Williams:

Yeah. I can see where maybe some of those events, maybe there’s something going on in the United States or something going on in Canada. Where you have a lot of people moving at the same time, you could do some collaborations with other charter companies, and [inaudible 00:29:36] a lot more good for a lot more people.

Trish Machiri:

Right. Definitely, yeah.

Debbie Murphy:

Plus we want to make our customers happy.

Paula Williams:

Yeah.

Trish Machiri:

Yeah. I’ve been known to refer my customers to airlines. It is the best option. I don’t mind, because there’s no point in someone putting tons of money on a credit card if they can’t afford it, because they need to go somewhere. If the airlines going that way, then why not?

Paula Williams:

Mm-hmm (affirmative). I’m sure that will go both ways as well, is airline people who are putting those trips together learn that about you guys as well, and are able to add that as an option and maybe add that onto an airline trip. Maybe say your last hundred miles would be a charter on top of it.

Trish Machiri:

Yes. Yeah. That makes a lot of sense most of the time, especially for international flights, because you don’t want to charge it all the way across oceans. Unless you have deep pockets, of course.

Paula Williams:

Right.

Debbie Murphy:

Yes. Or, and a lot of people. [crosstalk 00:30:47].

Trish Machiri:

Yes.

Mickey Gamonal:

Sweet, sweet. Well cool. I liked the calendar idea or the rituals rather than the calendar. It’s probably…

Debbie Murphy:

It’s a habit. Yeah. It actually makes it very easy. It’s natural. It’s just like having a daily conversation with your information with people.

Paula Williams:

Yeah.

Mickey Gamonal:

That’s great. I mean, that’s what you do. That’s yeah. That’s exactly what you’ve built. That’s what you’re trying to create, so that’s great.

Debbie Murphy:

Right.

Mickey Gamonal:

Cool.

Paula Williams:

Trying to create a community, not just be a megaphone. Right?

Debbie Murphy:

Right.

Trish Machiri:

Yeah.

Mickey Gamonal:

Sweet. Is there any other social media tips that anybody wants to share?

Debbie Murphy:

I’d say, with this book, I’d say whatever grabs you. Look at it every once in a while and check it out, because there’s a lot to digest. I will come back to it to make sure I evaluate different areas every once in a while.

Paula Williams:

For sure. It is not a cover to cover narrative.

Debbie Murphy:

No.

Paula Williams:

It’s a reference book.

Trish Machiri:

Mm-hmm (affirmative). It’s a manual.

Debbie Murphy:

[crosstalk 00:32:01].

Paula Williams:

Mm-hmm (affirmative).

Mickey Gamonal:

It reminds me of Tools of Titans where it’s got so much stuff that you can just pick it up, open it to whatever page. Hopefully something will work.

Debbie Murphy:

Somethings useful. Yes.

Mickey Gamonal:

That’s good. Cool. Cool, cool, cool. Nice. I like the explanation on how to use the book as well. Well then, I guess, we can kind of pitch out unless anybody else has a final word? Good deal. All right.

My name is Mickey Gamonal. I am the ASVAB guy for Gamonal Tutors. If anybody’s joining the military, any branch, let me know. I’d be happy to help you get in at the highest level.

Paula Williams:

Fantastic. Paula Williams, ABCI. We help aviation companies sell more of their products and services with marketing and sales training.

John Williams:

John Williams, and the occasional business consultation I take care of. [inaudible 00:33:02] and all the back end stuff for her.

Trish Machiri:

Trish Machiri, Charterly. We help you move your people or goods from A to B by a private jet. I shrunk it a bit.

Paula Williams:

That’s good. I love it. That’s neat.

Debbie Murphy:

Debbie Murphy with JetBrokers. We help our clients buy and sell jets.

Mickey Gamonal:

Perfect. Great work guys. Good stuff.

Debbie Murphy:

Bye everybody. Nice to see you.

Trish Machiri:

Bye everyone.

John Williams:

See you all next time.

Paula Williams:

Thanks so much for coming. This was great.

 

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