In this episode, Mickey and I discuss The Bezos Letters.

  • We talk about short versus long game business planning and marketing. “If you want to go fast, go alone – if you want to
  • Is a $300,000 loan from your parents really “bootstrapping?”
  • The impact of Amazon on small businesses (including ours!)
  • How big companies get big targets on their backs.
  • How to navigate the “customer is always right” mythology and ethos
  • Flaming failures and how they are actually a good thing
  • Mickey spills the beans about how he buys gifts.
  • Why any small business owner should have an Amazon affiliate link (Especially those of us who run book clubs!)

Buy our  2022  Book Club Selections from Amazon.

ABCI does receive a tiny commission when you purchase through these links.