We are surrounded by software that gives us all kinds of data –

  • How many clicks to our web site?
  • How did they get to our web site?
  • How many people liked my post on social media?
  • Who opened my email? How many of my emails have they opened?

All this data is useful, but there is one piece of information that is a thousand times more important.

Ask a real customer, someone who has actually made a purchase, how they found you.

If you get get a very specific answer to this question, you have the keys to find a hundred more like them.

I was able to have this conversation with Holly Quist, who recently joined our Aviation Sales Fundamentals program, and she was SO gracious and generous and specific with this information!

Here’s how the conversation went. . .