3 Ways to Get More Testimonials to Use in Aviation Advertising
You know that testimonials can be far more influential than any content you write about your own products or services. But even HAPPY customers don’t always remember to provide testimonials. Most successful companies don’t get testimonials by accident, they employ one or more of these strategies.
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Aviation advertising that includes testimonials is MUCH more effective than advertisements without them.
Why?
Because aviation is a “big industry, but a small town,” to quote Shane Ballman (Synapse MX) Everyone wants to know “Who else have you worked with? What results have you had with OTHER aviation companies?” Testimonials are references are MUCH more trusted than almost anything else you can include in an advertisement.
And yet, many great aviation companies don’t have many testimonials to use in their advertising. Even satisfied customers don’t always take the time to write testimonials, and many aviation professionals feel uncomfortable asking for them.
We offer three easy and non-awkward ways to increase the number of testimonials you receive to use in your aviation advertisements, and five easy and effective ways to use those testimonials for maximum impact.
Download the Tip Sheet using the form above and let’s get started!
For more about Aviation Advertising:
What’s the best Aviation Advertising Media?
“Aviation Advertising – Don’t Abandon Tradition, Build On It!
Buying Advertising for Aviation Products and Services
Seven Ways to Use Postcards in Aviation Advertising
Does Sex Still Sell? Tradition and Change in Aviation Advertising!
Paula is an incisive speaker who demonstrates proficient knowledge in both aviation business and electronic marketing. She is engaging, articulate, and most importantly, she is genuine. I look forward to working with Paula in the future and continuing to learn from her how to best utilize the time and effort I put into my social media initiatives.
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I’ve done a lot of these programs, this one is the best.
It’s good information and it’s easy to see if this is a topic I need to forward to my team.
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The Marketing Master Class is worth every penny.
I like the interaction. You’ve got people that are experts in certain aspects of aviation. You can utilize those expert opinions to gain ore information, to gain expertise and advice on what you should do net. And that’s what i like most about the class.
So you could be prospecting or working with sales leads, whatever it is, there’s always great feedback. It’s really a great resource for finding things out.
It’s great to see what others are doing, what they’re trying. It’s nice to be in an environment where you can not only share success stories but you can get feedback on why something didn’t work so well. Then you talk to somebeody and they they say ‘why don’t you pivot this way’ or’ why don’t you try this, or do it this way?’ ‘Why didn’t you use this creative istead of this? ‘
It was a pleasure working with Paula, she is a seasoned marketer as well as an aviation professional who provides excellent, responsive and valuable service, and she is very easy to work with.
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We’ve gotten a lot more fans and followers since we started using the Hash Tag Guide from ABCI
Before we started with ABCI, we were limited to word of mouth and that worked because VIP aviation is a very small industry. But I knew we needed something more, and I was very happy with the ideas they developed.