Book Club Discussion – The Founders’ Mentality
We talk with two serial founders of aviation companies about the book, The Founders' Mentality.Tylor Hall has started multiple MRO [...]
Book Club – Brand Identity Breakthrough by Gregory V. Diehl
There are a LOT of great branding books on the marketing. We wish Brand Identity Breakthrough had been one of [...]
Book Club Discussion – Marketing 4.0 by Philip Kotler
Most folks found Marketing 4.0 to be a bit of a slog, but Paula really geeked out on it. [...]
Aviation Book Club – Secrets of a Master Closer by Mike Kaplan
John, Mickey, Tylor Hall and myself discuss Mike Kaplan's book, Secrets of a Master Closer. And share our experiences [...]
Book Club Discussion- Trust, Belief, Influence and Rapport
The shortest book we're reading this year was also one of the most powerful, once I got over my [...]
Book Club Discussion – the 12-Month Digital Marketing Planner by Brandon Breshears
Not one of our best technically-produced episodes, and a great example of things we need to fix when we take [...]
Book Club Discussion – The Direct Mail Revolution by Bob Bly
It's nice to get people with three different business backgrounds to discuss a book - which is what we did [...]
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
You could argue that aviation sales is all about consulting, and aviation consulting is all about sales.If you define consulting [...]
Book Club Discussion – The Marketing Book by Jason McDonald
Mickey and I discuss The Marketing Book by Jason McDonald Some key points- Differences between B2G, B2C, and B2B Marketing [...]
Book Club Discussion – the Seven Habits of Highly Effective People
Five aviation marketing professionals discuss the classic by Steven Covey - we share our favorite habits, and what's changed since [...]
Book Club Discussion – The Speed of Trust by Stephen M. R. Covey
Join us for this discussion of the Speed of Trust by Stephen MR Covey. Debbie Murphy of Jet Brokers [...]
Book Club Discussion – Dan S. Kennedy’s No BS Marketing to the Affluent
Dan S. Kennedy's classic No BS Marketing to the Affluent is in its third edition. Since we're in aviation marketing [...]
Marketing for Aviation Consultants – Book Club Discussion – The Irresistible Consultant’s Guide to Winning Clients
This book topic is a great opportunity for us to talk about marketing for aviation consultants! Many of our clients [...]
Book Club Discussion – Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
John, Mickey and I discuss three key points from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Why should give [...]
Aviation Marketing Book Club – The Ultimate Marketing Plan by Dan S. Kennedy
We're all looking for the "Ultimate Marketing Plan," one brilliant, easy-to-follow masterpiece that will magically deliver our most profitable, [...]
Book Club Discussion – All Marketers Tell Stories by Seth Godin
Mickey, John and I discuss Seth Godin's All Marketers Tell Stories. Three key takewaways - Great marketers have to be [...]
Book Club Discussion – Guerrilla Marketing by Jay Conrad Levinson
Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad [...]
AMHF 0153 – Book Club Discussion – Tools of Titans
John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales [...]
AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great [...]
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, [...]