Book Club Discussion – Elon Musk by Ashlee Vance
Book Club Discussion - Elon Musk by Ashlee Vance We liked it more than we thought we would - quite [...]
AMHF 0130 – Book Club – Finding My Virginity by Richard Branson
John and I discuss Richard Branson's second autobiography, and what it means for aviation sales and marketing professionals. Book Club [...]
Book Club Discussion – B2B Sales Book ‘Same Game, New Rules’
John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to [...]
Book Club Discussion – Blue Ocean Shift
In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim [...]
AMHF 0113 – Book Club Discussion – The Impact Equation
John and I discuss Chris Brogan and Julien Smith's book, The Impact Equation, and what aviation sales and marketing professionals [...]
AMHF 0093 Book Club Discussion – The New Rules of Marketing and PR
Kathryn Creedy, John Williams and I discuss David Meerman Scott's book, The New Rules of Marketing and PR. Specifically, we [...]
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 – Book Club Discussion – The Charisma Myth
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 - Book Club Discussion - The Charisma Myth John [...]
AMHF 0083 – Book Club Discussion – Tribes by Seth Godin
One of the best ways to apply new ideas to your marketing is to be a voracious reader, and our [...]
AMHF 0078 – Book Club Discussion – Content that Converts by Laura Hanly
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AMHF 0074 – Book Club Discussion – Evergreen- Customer Loyalty by Noah Fleming
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0074_-_Book_Club-_Evergreen.mp3" social_linkedin="true" ]In this episode, John and I talk about he book Evergreen by Noah Fleming. "Cultivate the enduring [...]
Three benefits of book clubs!
Three benefits of book clubs - five minute video Transcript: Good morning, I'm Paula Williams and welcome to Marketing Monday [...]
AMHF 0070 – Book Club Discussion – SOAR Airline Marketing with Author Shashank Nigam
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0070_-_Book_Club_Discussion_-_SOAR.mp3" title="Book Club Discussion - SOAR with Author Shashank Nigam" social_linkedin="true" ] We were thrilled that author Shashank Nigam [...]
AMHF 0067 – Book Club Discussion – ReWork
John & Paula Williams and Joni Lampert Schultz discuss the book ReWork [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0067_-_ReWork.mp3" artist="Joni Schultz, Paula & John Williams" [...]
Evergreen Content and Reusable Campaigns – Why You Should Invest in Quality Aviation Marketing Materials
Quality aviation marketing materials, and evergreen content and campaigns - are not THAT much harder or more expensive than just [...]
AMHF 0059 – Book Club Discussion – Predictive Analytics, and What Could Possibly Go Wrong?
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AMHF 0058 – What Can We Learn from Airline Marketing? An interview with Shashank Nigam
I was excited to compare notes with another marketing professional, but one with a very different wheelhouse - Shashank works [...]
AMHF 0055 – Book Club – Even a Geek Can Speak
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AMHF 0050 – Power Prospecting – Aviation Marketing Book Club Discussion
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0050.mp3" artist="Kathryn Creedy, Lillian Tamm, John and Paula Williams" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ] Power Prospecting- Cold Calling Strategies [...]
AMHF 0047 – Book Club Conversation – No BS Social Media Marketing
Our Aviation Sales and Marketing Book Club discussion of Kim Walsh-Phillips book, No BS Social Media Marketing - with [...]
AMHF 0042 – Aviation Social Media Marketing – An Interview with Kim Walsh-Phillips
Aviation Social Media marketing with Kim Walsh Phillips This is our first of, hopefully many, celebrity author interviews! We're talking [...]