Book Club Discussion – Dan S. Kennedy’s No BS Marketing to the Affluent
Dan S. Kennedy's classic No BS Marketing to the Affluent is in its third edition. Since we're in aviation marketing [...]
Marketing for Aviation Consultants – Book Club Discussion – The Irresistible Consultant’s Guide to Winning Clients
This book topic is a great opportunity for us to talk about marketing for aviation consultants! Many of our clients [...]
ABCI Congratulates 2020 Aviation Marketing Lab Scholarship Recipients
Aviation Business Consultants International (ABCI) is pleased to award two unique scholarships to sales and marketing professionals in the Aviation [...]
2020 Aviation Marketing Scholarships – Applications Open!
Know someone interested in (or already in) an entry-level job in sales or marketing for an aviation company? Let [...]
Reputation Management – Case Study
https://www.youtube.com/watch?v=-u5kKToy7jY [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/Reputation_Management_Case_Study_Episode_.mp3" background="default" ] Paula Williams: Welcome to this week's episode. This time we're actually [...]
Working with an Marketing to Boomers, Gen X, Gen Y & Millenials
Most of our aviation industry clients are Boomers, and most of our team is Gen X, Gen Y and Millennials. [...]
Book Club Discussion – Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
John, Mickey and I discuss three key points from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Why should give [...]
Aviation Marketing Book Club – The Ultimate Marketing Plan by Dan S. Kennedy
We're all looking for the "Ultimate Marketing Plan," one brilliant, easy-to-follow masterpiece that will magically deliver our most profitable, [...]
Book Club Discussion – All Marketers Tell Stories by Seth Godin
Mickey, John and I discuss Seth Godin's All Marketers Tell Stories. Three key takewaways - Great marketers have to be [...]
How and Why Aviation Sales and Marketing People Should Protect your Intellectual Property
Why is intellectual property important in aviation marketing? Or, to put it another way, let's say you're a speaker, author, [...]
Why Aviation Marketing? The Origin of ABCI’s Obsession
Although we have written about this before, we're asked all the time. Why aviation marketing? Of all the crazy [...]
Book Club Discussion – Guerrilla Marketing by Jay Conrad Levinson
Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad [...]
Female Entrepreneurs in Aviation – Creating Your Own Path through Entrepreneurship
Denise Wilson brought together a group of six amazing female entrepreneurs, (and yours truly!) and we had a fantastic, very [...]
AMHF 0160 – Starting an Innovative Aviation Business with Lindsay Dyer
How do you start an aviation business? Particularly when no one has blazed a trail for you, because there are [...]
AMHF 0153 – Book Club Discussion – Tools of Titans
John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales [...]
AMHF 0152 – Road Trip!
John and I mixed business with pleasure and enjoyed food, adventure, business, more food, and more adventure on a [...]
AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great [...]
Aviation PR – Unhappy Customers, Drama Queens & Trolls
“The customer is always right,” but that assumes you can differentiate between a legitimately unhappy customer, a Drama Queen and [...]
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, [...]
Book Club Discussion – Elon Musk by Ashlee Vance
Book Club Discussion - Elon Musk by Ashlee Vance We liked it more than we thought we would - quite [...]