Marketing Webinar Wednesday – Dunkin Donuts or Starbucks? Treats are on Us!
It's back to school time - and we want to encourage good study habits in for our Marketing Webinar students. [...]
Pricing Strategy – Is Your Price Right?
Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
Marketing & Sales Ethics – The Rotary 4 Way Test
Can marketing be effective AND ethical? When we tell people we're in marketing at a social or networking [...]
How Available Should You Be?
It's a conundrum! The ideal marketing program helps customers get in touch with YOU, rather than having you chasing after [...]
Let’s Get Real or Let’s Not Play
I don't know about you, but I've just about had it with politics. Which is not good, because it's only [...]
Case Study – Philanthropy and advocacy in aviation – Susan Freidenberg, Advocate for Safety Training for Corporate Flight Attendants
Philanthropy and advocacy in aviation - Susan Freidenberg, Advocate for Safety Training for Corporate Flight Attendants Excerpt from [...]
Do you Trust Your Marketing Consultant?
Hiring someone is always a leap of faith. Whether it's an assistant to take your calls or a specialized consultant [...]
Random Act of Marketing #65 – Randomly Getting (and Using) Testimonials
We all get nice letters and comments from time to time, but we often don't really understand how to get [...]
Who is your competition, really?
Many business owners think they are in competition only with the owners of similar businesses. Component manufacturers are in competition [...]
ABCI – Improving the Profitability of the Aviation Industry One Company at a Time
ABCI - John & Paula Williams ABCI improves the profitability of aviation industry by providing full-service, results oriented [...]
It Just Works! (Simplicity Isn’t Easy.)
You've heard the metaphor about the duck, haven't you? The duck looks pretty serene when you watch them glide across [...]
In this case, what happens in Vegas won’t stay in Vegas.
The Aviation Sales and Marketing Coaching Program goes mobile. Take yours home with you! Coming March 7-9 at the Cygnus Aviation Expo, Booth 1436! We’ll be showcasing the mobile nature of our coaching program and Do-It-Yourself Marketing Tool Kits in booth #1436.
In-House, Outsource or Both?
Starting a business from scratch involves doing a lot of work yourself. Some of our clients are in start up/shoestring [...]
Autopilot versus CoPilot – The Human Factor
The autopilot is no substitute for human intelligence! There are many "labor saving" devices for pilots. We really [...]
Ad Makeover – Before and After
There is a always a temptation to focus on the product and its features, rather than the customer and the benefits that are most meaningful to them.
Marketing Plans – The Tortoise vs. The Hare
Most companies, under most circumstances, don't have the need or the resources for that kind of massive media blitz. While it was successful for the circumstances we were in, most companies don't have those kinds of deadlines (or those kinds of budgets!)
What our Class Members say about the Master Class!
I had to share this great comment from LinkedIn. :-) | Interested in the Marketing Master Class? We [...]
How do you measure the effectiveness of your marketing?
"What gets measured gets improved." — Robin S. Sharma Most businesspeople, especially those involved in aviation, are very disciplined about [...]
You’re the Pilot In Command of your company, ABCI is Your Marketing CoPilot
You know your product and your business better than anyone. We respect and support your success by providing a range of service levels to meet your needs. Our services complement your unique strengths and priorities to get you where you want to go.
What’s it like to work with ABCI?
What are the costs and benefits of working with ABCI? How much work does it take, really? And what [...]