Tragic Sales Mistake – Bad Qualifying
John and I have this little problem. We have trouble taking off our “sales coach” hats. You know how, [...]
Book Club Discussion – Brand Storytelling by Miri Rodriguez
We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed [...]
Introducing the ABCI Aviation Marketing Studio
Announcing ABCI's video studio - now open for business! “Video stands out because it doesn’t [...]
Seven Ways to Use Customer Service Interactions as an Opportunity to Build Brand Equity
Customer service interactions are an important opportunity for a company to build brand equity and encourage testimonials and referrals. [...]
Aviation Branding Opportunity – Your New Customer Welcome Package
Most companies are too heavy-handed with their branding in initial advertising. We think your ads, your website home page, [...]
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
Thinking About How AI Will Impact Business Aviation Marketing
How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
How To Showcase Your Team on Your “About The Team” Page and Other Materials
"Our people are our competitive advantage." "We offer better service than any of our competitors." "Our people make the [...]
“Air Force Men Make Great Housewives”
When we got married, one of my husband’s friends told me - “Air Force men make great housewives.” He [...]
Avionics Marketing! How to Sell More Systems
A word on marketing for avionics companies. I had someone write me a DM own LinkedIn, saying they had [...]
Book Club Discussion – Content Inc. by Joe Pulizzi
The reality these days is that the best product doesn't always win. The best KNOWN product tends to win. [...]
Book Club Discussion – Hook Point by Brendan Kane
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most [...]
Aerospace Marketing – Could Your Airport Become a Spaceport?
Could your airport become a spaceport? And how could this impact your opportunities to work in the aerospace industry? [...]
Breaking Into Aerospace for Aviation Companies (that Aren’t Huge!)
For a small- to medium-sized aviation company, making the leap to approach aerospace companies can seem daunting. And it [...]