Seven Ways to Use Customer Service Interactions as an Opportunity to Build Brand Equity
Customer service interactions are an important opportunity for a company to build brand equity and encourage testimonials and referrals. [...]
Aviation Branding Opportunity – Your New Customer Welcome Package
Most companies are too heavy-handed with their branding in initial advertising. We think your ads, your website home page, [...]
Building an Aviation Brand That Flies
Looking to take your aviation brand to new heights? Join us for a one-hour workshop on Building an Aviation [...]
Book Club Discussion – This is Marketing by Seth Godin
This is Marketing by Seth Godin is actually the third Seth Godin book we've reviewed in our Book Club [...]
On conspiracy theorists, earrings, and how prejudices can keep us from making sales.
So, all of us have prejudices we didn’t know we had, and the best marketers and sales folks among [...]
Fueling Future Aviation Sales: How to Keep Your Prospects in a Holding Pattern Until They’re Ready to Make a Purchase
If you're in the aviation B2B industry, you know that it takes some time to bring prospects in for [...]
Aviation Marketing – Nine Types of VIDEO You Should Shoot to Improve Sales
I probably don’t need to tell you that video is incredibly effective in marketing these days. And you probably [...]
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
Thinking About How AI Will Impact Business Aviation Marketing
How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
Book Club Discussion – Everybody Writes with Author Ann Handley
We were thrilled to have author Ann Handley join us for this event as we discuss her new book, [...]
AI – Assisted Prospecting Workshop
How do you sell to people who are busy, hard-to-reach, and don’t want [...]
Client Testimonial – ABCI Dramatically Improved My Marketing Success
Mark Parry, President and Founder of Global Aircraft Group, credits Aviation Business Consultants International with the significant improvement in [...]
Book Club Discussion – LIFT with authors John & Martha King
We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
Live Aviation Social Media Workshop
We feature one of our on-demand workshops each month. For January, we're featuring our Focused Social Media workshop. To [...]
Your Aviation Marketing Team at ABCI
Good people are hard to find. And don't we know it! It's taken MANY YEARS and a lot of [...]
Headshots – How to Get the Perfect Social Media Profile Photo
“Oh. I’ve been dreading this part!” People in our Personal Branding Workshop often groan when we start talking about [...]
How To Showcase Your Team on Your “About The Team” Page and Other Materials
"Our people are our competitive advantage." "We offer better service than any of our competitors." "Our people make the [...]
“Air Force Men Make Great Housewives”
When we got married, one of my husband’s friends told me - “Air Force men make great housewives.” He [...]