Does a Podcast Really Do Any Good for Marketing?
What kind of response should I get from my podcast? Will I be famous? Will I get rich? Will [...]
Tragic Sales Mistake – Bad Qualifying
John and I have this little problem. We have trouble taking off our “sales coach” hats. You know how, [...]
Book Club Discussion – Brand Storytelling by Miri Rodriguez
We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed [...]
Book Club Discussion – Activate Brand Purpose
Sex, money and politics aren't fit topics for polite company. At least that's what many of us have been [...]
Book Club Discussion – How Highly Effective People Speak by Peter D. Andrei
Speaking is a huge part of sales, especially in the aviation industry. So, you might as well get good [...]
RIP Jeremy Cox – Ten Things We Learned from JetValues Jeremy
I am still in denial. I'm still checking my phone, expecting to hear his booming voice on a phone [...]
Misconceptions About “the Affluent”
Marketing in aviation often means marketing to the affluent. And that makes some people new to the industry, or [...]
Five Unusual Places to Show Off Your Aviation Brand
You've worked hard to create a great brand, and you know how important it is to create positive associations [...]
Book Club Discussion – Marketing Made Simple by Donald Miller
Join Paula, John, and John Davies, aircraft appraiser and owner of JAMM Aircraft appraisals. JAMM's adorable canine VP, Chewy, [...]
Seven Ways to Use Customer Service Interactions as an Opportunity to Build Brand Equity
Customer service interactions are an important opportunity for a company to build brand equity and encourage testimonials and referrals. [...]
Book Club Discussion – This is Marketing by Seth Godin
This is Marketing by Seth Godin is actually the third Seth Godin book we've reviewed in our Book Club [...]
Aviation Marketing – Nine Types of VIDEO You Should Shoot to Improve Sales
I probably don’t need to tell you that video is incredibly effective in marketing these days. And you probably [...]
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
Thinking About How AI Will Impact Business Aviation Marketing
How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
Book Club Discussion – Everybody Writes with Author Ann Handley
We were thrilled to have author Ann Handley join us for this event as we discuss her new book, [...]
AI – Assisted Prospecting Workshop
How do you sell to people who are busy, hard-to-reach, and don’t want [...]
Book Club Discussion – LIFT with authors John & Martha King
We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
Your Aviation Marketing Team at ABCI
Good people are hard to find. And don't we know it! It's taken MANY YEARS and a lot of [...]
Our Most Popular Episode of 2022 – Startups and Side Hustles!
What was our most popular episode of 2022? Aviation Startups and Side-Hustles! Everyone's got a side-hustle these days - [...]