AMHF 122- How to Earn Customer Loyalty like Amazon Prime
Amazon has exceeded just about everybody's expectations, due in large part to their customer loyalty program. In today's Marketing Monday, [...]
Book Club Discussion – B2B Sales Book ‘Same Game, New Rules’
John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to [...]
AMHF 0121 – The Customer Lifecycle – How Long Is This Going to Take?
The Customer Lifecycle - How Long Is This Going to Take? Today we answer a question from an aviation professional [...]
Book Club Discussion – Blue Ocean Shift
In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim [...]
AMHF 0118 – Closing Aviation Sales with Credibility
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0118_-_Credibility.mp3" background="default" ] Visit this page to see the full episode with video: https://aviationsalestraining.com/closing-aviation-sales-credibility/
Aviation Digital Marketing Glossary
Aviation Digital Marketing Glossary Click for the downloadable glossary Aviation professionals understand the need for precise language. [...]
Is Aviation Facebook Marketing Dead?
Aviation Facebook marketing is a moving target - Facebook has changed is algorithm again, and the Wall Street Journal and [...]
Exaggeration in Personal Branding and Aviation Marketing
In this episode, John and I discuss a recent disaster involving exaggeration in personal branding and aviation marketing. We all [...]
AMHF 0113 – Book Club Discussion – The Impact Equation
John and I discuss Chris Brogan and Julien Smith's book, The Impact Equation, and what aviation sales and marketing professionals [...]
AMHF 0112 – How Do I Get a Job in Aviation?
How Do I Get a Job in Aviation? Getting a job in the aviation industry is just like anywhere else, [...]
AMHF 0110 – How Do I Get to Page One of Google Results?
Aviation Marketing on Google - How do I get to Page One of Google Results? This week's question is from [...]
“How Do I Hire a Great Aviation Salesperson?”
How do I Hire a Great Aviation Salesperson? John and I talk about the three factors we've found that ensure [...]
AMHF 0106 – Compelling In-Person Sales Presentations
If your product or service requires an investment of $10,000 or more, it's usually worth it to sit down with [...]
Three “Outdated” Aviation Marketing Tools You Should Consider Using
Three "Outdated" Aviation Marketing Tools You Should Consider Using? We got a lot of attention on our last Marketing Monday, [...]
Aviation Marketing Technology and Techniques – Why Are We Behind the Times?
Aviation Marketing Technology and Techniques - Are We Behind the Times? Are we behind the times with marketing technology and [...]
AMHF 0104 – Book Club Discussion – Brainsurfing Marketing Strategy
John and I discuss Brain Surfing the Greatest Marketing Strategy Professionals in the World by Heather LeFevre - I think [...]
AMHF 0103 – Outbound Sales Calls in the Aviation Industry
In the aviation industry, sales are based on trust, and since we're not all local to each other, relationships are [...]
AMHF 0102 – Sales Disasters- Fumbling Inbound Sales Calls
John and I discuss a common sales disaster - you've spent a ton of time and money constructing a successful [...]
AMHF 0101- How to Use Storyboarding to Solve Aviation Marketing & Sales Problems
John and I discuss how storyboarding isn't just for the entertainment industry - you can use them to solve just [...]