Three Things to do Differently in 2023
Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
John and Martha King Will Join Us For Our Book Club Discussion
John and Martha King will be joining us for our Book Club Discussion this January. We're excited to talk [...]
Avionics Marketing! How to Sell More Systems
A word on marketing for avionics companies. I had someone write me a DM own LinkedIn, saying they had [...]
Book Club Discussion – Content Inc. by Joe Pulizzi
The reality these days is that the best product doesn't always win. The best KNOWN product tends to win. [...]
Book Club Discussion – Hook Point by Brendan Kane
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most [...]
Aerospace Marketing – Could Your Airport Become a Spaceport?
Could your airport become a spaceport? And how could this impact your opportunities to work in the aerospace industry? [...]
Breaking Into Aerospace for Aviation Companies (that Aren’t Huge!)
For a small- to medium-sized aviation company, making the leap to approach aerospace companies can seem daunting. And it [...]
Aviation Marketing Update – What The Heck is Up With Twitter?
🐦 What the heck is up with Twitter? 🐦 Should we be staying on Twitter? 🐦 Should we be [...]
Book Club Discussion – Marketing Rebellion by Mark Schaefer
How do you market to customers that have the intention and the technology to actively avoid almost all of [...]
Ghostwriting LinkedIn Posts for Aviation VIPs, CEOs, Sales Folks and Thought Leaders
I probably don't need to tell you that there are great reasons to post regularly on LinkedIn. It makes [...]
Three Advantages of Hiring a Fractional Aviation Marketing Company
The concept of fractional ownership has revolutionized business aviation. Individuals and companies that would NEVER have considered aircraft ownership [...]
Aviation Web Design – The One Question Your “About Us” Page Must Answer
When we're working on an aviation web design project, the About Us page can tend to be an afterthought. [...]
Three Mistakes that Keep Your Aviation Business Small
If your business is smaller than you would like it to be, you are probably making one (or all) [...]
Please, please, please – Stop Creating Terrible Webinars!
Please, please please stop creating terrible webinars. Not only do they not do any good, they actually damage your [...]
Book Club Discussion – the AI Marketing Canvas
How do we use AI to improve our marketing? What are some of the ways our competitors are using [...]
Skunkworks Part III – How to Be Your Own Skunkworks Project!
You can't count on HR or any company to create your ideal future. Only you can do that. Your [...]
Proposed Alternative to “Quiet Quitting” – Skunkworks!
If you're frustrated with your job, there is an alternative to "quiet quitting." If you're going to be subversive, [...]
Skunkworks Part II – How to Get Away With Stuff At Work (Our Story!)
"Quiet Quitting," or employees' responses to being bored, frustrated, burned out and otherwise unhappy at work is nothing new. [...]
Aviation Autoresponders – Part 2 – Aviation Email Still Works!
Why do we recommend aviation email marketing? Three reasons, really. Good decisions take time Email is still really effective [...]
Proposed Alternative to “Quiet Quitting” – Skunkworks!
If you're frustrated with your job, there is an alternative to "quiet quitting." If you're going to be subversive, [...]