What are aviation sales and marketing pros doing differently in 2021?
We all survived 2020, we're all a little older and wiser, (hopefully!) but we're still full of optimism for 2021. [...]
Customer Education Part Two – Three Topics That Drive Sales
Educating customers and prospects is a great investment. People buy more confidently when they know more about the topic! This [...]
Aviation Sales & Marketing Pros – What Did You Learn from 2020?
2020 is finally (just about) over! They say our toughest times are the times when we learn the most and [...]
Book Club Discussion – 500 Social Media Tips
Mickey Gamonal, Paula Williams, John Williams, Trish Machiri and Debbie Murphy discuss our favorite social media tips. https://www.youtube.com/watch?v=l3KuoMPakP0 [...]
Best Icebreakers for Zoom Meetings
We find ourselves spending more and more time on Zoom. Sometimes with people who don't know one another very well. [...]
Aviation Marketing Strategy and Planning for 2021
You need to put together a strategy, plan, goals, and budget for the shiny new year of 2021. We can [...]
Book Club Discussion – The Direct Mail Revolution by Bob Bly
It's nice to get people with three different business backgrounds to discuss a book - which is what we did [...]
Aviation Sales – Discussion – How to Approach New Prospects
How to approach new prospects? It's easy and fun to work with people who already know, like, and trust you. [...]
Introducing – Aviation Marketing Project Workshops!
Free for our Aviation Marketing Lab Insiders, and a great value for everyone else. We're introducing our Project Workshops. [...]
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
You could argue that aviation sales is all about consulting, and aviation consulting is all about sales.If you define consulting [...]
Three Aviation Direct Mail Campaigns To Plan for 2021
2020 has changed a lot of things, including the tools we use to reach out to prospective customers. But it [...]
Social Media Tips from Aviation Sales and Marketing Pros
Aviation sales and marketing professionals Paula Williams of ABCI, Larry Hinebaugh of Business Aircraft Records, Debbie Murphy of JetBrokers, John [...]
Aviation Consulting – How to Get Booked!
Why is it that when you say "Free Consultation" your prospects think you said "High Pressure Sales Pitchfest?" [...]
Member Highlight – Sue Stinson, Director of Business Development for Motive Learning
I got to sit down with the very busy Sue Stinson and talk about learning management systems in the aviation [...]
Book Club Discussion – The Marketing Book by Jason McDonald
Mickey and I discuss The Marketing Book by Jason McDonald Some key points- Differences between B2G, B2C, and B2B Marketing [...]
Member Highlight – Hakar Torres and Air Market Group
Hakar Torres could have been a watermelon or a rattlesnake, but by great good fortune, he analyzes publicly traded aviation [...]
Book Club Discussion – The No BS Guide to Brand Building by Direct Response
Mickey Gamonal, David Pearl and Paula Williams discuss Dan S. Kennedy's No BS Brand Building by Direct Response - The [...]
Who Inspired You? (In Aviation, Business, Marketing . . . )
Every successful person was inspired by at least one other successful person. We asked our members who inspired them - [...]
Three Reasons Aviation Salespeople Fail and What To Do About It
There are three reasons we see aviation salespeople struggle to meet their goals. This really stinks because they can be [...]
Book Club Discussion – Never Split the Difference
Great conversation with Mickey Gamonal and Joni Schultz about the intriguing negotiation book, Never Split the Difference. Please excuse the [...]