Book Club Discussion – Brand Storytelling by Miri Rodriguez
We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed [...]
Introducing the ABCI Aviation Marketing Studio
Announcing ABCI's video studio - now open for business! “Video stands out because it doesn’t [...]
Misconceptions About “the Affluent”
Marketing in aviation often means marketing to the affluent. And that makes some people new to the industry, or [...]
Five Unusual Places to Show Off Your Aviation Brand
You've worked hard to create a great brand, and you know how important it is to create positive associations [...]
Happy Halloween! The Three Scariest Mistakes Aviation Companies Make:
Happy Halloween! The Three Scariest Mistakes Aviation Companies Make: It’s been a scary year (or couple of years) in [...]
Aviation Marketing Mythbusting – Do Ads Have to Be Glamorous to Be Effective? Hint – No.
Does aviation marketing have to be slick and glamorous to be effective? There is a long-held tradition in aviation [...]
Wins Wednesday – Marketing Maturity Checklists & Worksheets
The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]
Are LinkedIn Ads Better than Facebook Ads for Aviation Marketing?
When talking about social media marketing in aviation, LinkedIn is always discussed as the most credible. And yet, far [...]
Google & Facebook Ads in Aviation
Aviation sales and marketing professionals often ask us about Google and Facebook ads - Do they still work? Are they [...]
Introducing – Aviation Canva Templates!
The one thing ALL of our clients need is more time! So, we're designing some templates that give our Marketing [...]
Interview with Annamarie Buonocore, InFlightUSA and BizAvJetUSA Magazines
Annamarie is the editor of InflIght USA and BizAvJets USA magazines. We talk about what's changed with publishing, and how [...]
The Warning Labels They Should Have Put on Google Adwords
Warning Labels for Google Adwords - And Why Some Aviation Companies Should Use them Anyway Whenever we consult with a [...]
Aviation Advertising – Interview with Stephen Linebaugh and Adam Usina
This week we’re talking about aviation advertising opportunities with Stephen Linebaugh and Adam Usina of PartsBase Now, we’ve talked in [...]
How (and Why!) to Create & Deploy an Aviation Press Kit
Should you build an aviation press kit for your web site? Are press kit for trade shows and events really [...]
AMHF 0095 – Does Sex Still Sell? Tradition in Aviation Advertising
If you go to a museum and look at advertising for aviation, the vintage prints often feature women in outfits [...]
AMHF 0076 – FBO Marketing – More Planes & More People!
FBO Marketing - More Planes & More People! When you're in charge of marketing and sales for an FBO, your [...]
Aviation Charter Marketing – Getting More Passengers and Planes!
Aviation Charter Marketing - Getting More Passengers and Planes! [smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0075_-_Charter_Marketing.mp3" social_linkedin="true" ] Now is a great time for aviation [...]
Three Ways Aviation Professionals Can Use a Retargeting or Recapture Campaign to Sell More Stuff!
Three Ways Aviation Professionals can Use a Retargeting or Recapture campaign to sell more stuff! We'll talk about: Low Tech [...]
AMHF 0054 – Managing Aviation Marketing Expenses
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0054.mp3" title="AMHF 0054 - Managing Your Marketing Costs" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] We all run into [...]
Aviation Advertising – Create a Checklist to Help Your Prospects
Aviation is addicted to checklists. And they're a great sales tool! In yesterday's podcast, John and I talked about strategies [...]