Live Workshop – Podcast Hosting & Guesting!
Explore the Value of Aviation Podcasting: Register for our Complimentary Introduction Workshop Are you associated with an aviation business [...]
Book Club Discussion – Brand Storytelling by Miri Rodriguez
We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed [...]
Live Workshop – Let’s Produce Promo Video
Video is the most cost-effective tool to build relationships, overcome objections, and educate prospects. Aviation industry professionals joined us [...]
Live Workshop – Aviation Trade Show Success
Free Workshop - Aviation Trade Show Success Resales, recaptures, and referral campaigns are the most profitable campaigns you can [...]
Five Unusual Places to Show Off Your Aviation Brand
You've worked hard to create a great brand, and you know how important it is to create positive associations [...]
Recorded Live – Aviation Industry Resales, Recaptures & Referrals
Free Workshop -Aviation Industry Resales, Recaptures, & Referrals Resales, recaptures, and referral campaigns are the most profitable campaigns you [...]
Seven Ways to Use Customer Service Interactions as an Opportunity to Build Brand Equity
Customer service interactions are an important opportunity for a company to build brand equity and encourage testimonials and referrals. [...]
Aviation Branding Opportunity – Your New Customer Welcome Package
Most companies are too heavy-handed with their branding in initial advertising. We think your ads, your website home page, [...]
Building an Aviation Brand That Flies
Looking to take your aviation brand to new heights? Join us for a one-hour workshop on Building an Aviation [...]
Happy Halloween! The Three Scariest Mistakes Aviation Companies Make:
Happy Halloween! The Three Scariest Mistakes Aviation Companies Make: It’s been a scary year (or couple of years) in [...]
Aviation Marketing Mythbusting – Do Ads Have to Be Glamorous to Be Effective? Hint – No.
Does aviation marketing have to be slick and glamorous to be effective? There is a long-held tradition in aviation [...]
Wins Wednesday – Marketing Maturity Checklists & Worksheets
The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]
Aviation Branding – Becoming Knowable, Likeable and Trustable
Many people feel that their company has an up to date brand if they have revised their logo in [...]
How to Destroy an Aviation Brand in Ten Minutes or Less
We spend a lot of time building an aviation brand for each of our clients. So please don't undo our [...]
Three Ways to Update Your Aviation Brand for 2019
Can an updated aviation brand help you sell more products and services? Absolutely! Since aviation is such a trust-based industry, [...]
Building a Luxury Aviation Brand with Steffany Kisling of SkyAngels
How does an luxury aviation brand get started? My three takeaways from our conversation: A great CEO will do whatever [...]
AMHF 0150 – New Customer Onboarding Process
How do we get more customers to be happy enough to be working with us that they give us more [...]
AMHF 0058 – What Can We Learn from Airline Marketing? An interview with Shashank Nigam
I was excited to compare notes with another marketing professional, but one with a very different wheelhouse - Shashank works [...]
AMHF 0053 – How to Respond to a Low-Priced Competitor
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0053.mp3" title="Dealing with a Low-Priced Competitor" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Have a competitor that offers the same [...]
AMHF 0052 – Short, Medium and Long-Term Aviation Marketing Investments
Just like any smart portfolio, your aviation marketing assets should include short, medium and long-term marketing investments. [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0052.mp3" title="AMHF [...]