Book Club Discussion – Brand Storytelling by Miri Rodriguez
We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed [...]
Introducing the ABCI Aviation Marketing Studio
Announcing ABCI's video studio - now open for business! “Video stands out because it doesn’t [...]
Book Club Discussion – How Highly Effective People Speak by Peter D. Andrei
Speaking is a huge part of sales, especially in the aviation industry. So, you might as well get good [...]
Misconceptions About “the Affluent”
Marketing in aviation often means marketing to the affluent. And that makes some people new to the industry, or [...]
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
Thinking About How AI Will Impact Business Aviation Marketing
How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
How To Showcase Your Team on Your “About The Team” Page and Other Materials
"Our people are our competitive advantage." "We offer better service than any of our competitors." "Our people make the [...]
Three Things to do Differently in 2023
Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
Book Club Discussion – Content Inc. by Joe Pulizzi
The reality these days is that the best product doesn't always win. The best KNOWN product tends to win. [...]
Book Club Discussion – Hook Point by Brendan Kane
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most [...]
How to Maximize Your Aviation Marketing Investments
Trade shows and magazines have gotten more expensive, the competition for your products and services has gotten stiffer, and [...]
Ghostwriting LinkedIn Posts for Aviation VIPs, CEOs, Sales Folks and Thought Leaders
I probably don't need to tell you that there are great reasons to post regularly on LinkedIn. It makes [...]
Happy Halloween! The Three Scariest Mistakes Aviation Companies Make:
Happy Halloween! The Three Scariest Mistakes Aviation Companies Make: It’s been a scary year (or couple of years) in [...]
Aviation Marketing Mythbusting – Do Ads Have to Be Glamorous to Be Effective? Hint – No.
Does aviation marketing have to be slick and glamorous to be effective? There is a long-held tradition in aviation [...]
Free Workshop – Powerful “About Us” Pages That Sell!
Would you make a major purchase without checking out the company first? Probably not! [...]
Aviation Autoresponders – Part 2 – Aviation Email Still Works!
Why do we recommend aviation email marketing? Three reasons, really. Good decisions take time Email is still really effective [...]
Book Club Discussion – The Ultimate Marketing Engine by John Jantsch
Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" [...]
Wins Wednesday – Marketing Maturity Checklists & Worksheets
The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]
Live Discussion – Debbie Murphy on Design
Debbie is one of the best designers I know. And I know a LOT of designers! She very prolifically [...]