AMHF 0076 – FBO Marketing – More Planes & More People!
FBO Marketing - More Planes & More People! When you're in charge of marketing and sales for an FBO, your [...]
AMHF 0073 – Aviation PR -Are Press Releases Still Worth It?
Aviation PR -Are Press Releases Still Worth It? [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0073_-_Press_Releases.mp3" social_linkedin="true" ] John and I talk about Press Releases for [...]
Troubleshooting Your Marketing Funnel Webinar Replay
Most aviation sales and marketing professionals rely on wasteful, haphazard "random acts of marketing," and don't achieve the sales results [...]
AMHF 0063 – Book Club – Marketing to the Affluent
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0062.mp3" title="AMHF 0063 - Book Club - Marketing to the Affluent " social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] [...]
Evergreen Content and Reusable Campaigns – Why You Should Invest in Quality Aviation Marketing Materials
Quality aviation marketing materials, and evergreen content and campaigns - are not THAT much harder or more expensive than just [...]
AMHF 0054 – Managing Aviation Marketing Expenses
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0054.mp3" title="AMHF 0054 - Managing Your Marketing Costs" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] We all run into [...]
AMHF 0052 – Short, Medium and Long-Term Aviation Marketing Investments
Just like any smart portfolio, your aviation marketing assets should include short, medium and long-term marketing investments. [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0052.mp3" title="AMHF [...]
AMHF 0035 – Book Club – Pam Hendrickson’s The Art of Impact
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0035_-_Book_Club.mp3" title="Book Club - Pam Hendrickson's The Art of Impact" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] There are some [...]
AMHF 0020 – Content Marketing – Our favorite ways to educate customers
Why content marketing? [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_20.mp3" title="AMHF 0020- They Just Don't Get It! Educating Customers" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_stumble="true" [...]
Book of the Month Discussion – The Celebrity Marketing Factor
February's book of the month is No BS Trust Based Marketing by Matt Zagula and Dan Kennedy. One of the [...]
Do you Reuse Content? We Ask Our Panel
In our panel discussion last week, we had a great conversation with some of the best content creators in the [...]
If The Purpose of Your Ad is to “Get Your Name Out There,” Don’t Waste Your Money!
"I was kind of upset. We had run the ad for three months straight, and received no inquiries. But, as [...]
Four Things to Consider when Choosing a Marketing Company
If you're in the aviation industry, there are many factors to consider when you're choosing a marketing company to help you sell more products or services.
If You Do What You’ve Always Done, You’ll Get What You’ve Always Got!
I’m sure you’ve heard this old saying before, but you’d be amazed how many people in the aviation industry stick [...]
The 21 Best Business Aviation Blogs
What are the best aviation blogs? Everyone has different priorities and criteria, but here are 21 of our favorites! We [...]
Three Marketing Horror Stories
Halloween is a time when we scare ourselves for fun. It seems an appropriate time for marketing horror stories. One [...]
Aviation SEO – How Important is Search Engine Optimization?
Why do you spend so much time on Search Engine Optimization (SEO)? In our four week startup process, we [...]
Webinar Wednesday – Working with the Press!
Working with the Press - Have you ever felt that your press releases were being dumped into a black hole? [...]
Why Aviation Companies Need to Tell Great Stories
Nobody cares about your sales and marketing objectives, but everyone loves a great story! Will Rogers once [...]
Avoiding Bad Publicity Slip-Ups
Bad publicity is just that - bad. In a painfully embarrassing slip up this week, Bay Area news station KTVU, [...]