Book Club Discussion – Brand Storytelling by Miri Rodriguez
We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed [...]
Book Club Discussion – How Highly Effective People Speak by Peter D. Andrei
Speaking is a huge part of sales, especially in the aviation industry. So, you might as well get good [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
How To Showcase Your Team on Your “About The Team” Page and Other Materials
"Our people are our competitive advantage." "We offer better service than any of our competitors." "Our people make the [...]
Three Things to do Differently in 2023
Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
Book Club Discussion – Content Inc. by Joe Pulizzi
The reality these days is that the best product doesn't always win. The best KNOWN product tends to win. [...]
Ghostwriting LinkedIn Posts for Aviation VIPs, CEOs, Sales Folks and Thought Leaders
I probably don't need to tell you that there are great reasons to post regularly on LinkedIn. It makes [...]
Aviation Web Design – The One Question Your “About Us” Page Must Answer
When we're working on an aviation web design project, the About Us page can tend to be an afterthought. [...]
Happy Halloween! The Three Scariest Mistakes Aviation Companies Make:
Happy Halloween! The Three Scariest Mistakes Aviation Companies Make: It’s been a scary year (or couple of years) in [...]
Aviation Marketing Mythbusting – Do Ads Have to Be Glamorous to Be Effective? Hint – No.
Does aviation marketing have to be slick and glamorous to be effective? There is a long-held tradition in aviation [...]
Free Workshop – Powerful “About Us” Pages That Sell!
Would you make a major purchase without checking out the company first? Probably not! [...]
Aviation Autoresponders – Part 2 – Aviation Email Still Works!
Why do we recommend aviation email marketing? Three reasons, really. Good decisions take time Email is still really effective [...]
Wins Wednesday – Marketing Maturity Checklists & Worksheets
The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]
Aviation Copywriting – ABCI’s First Product!
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want [...]
We’re looking for great aviation freelance writers!
Currently closed - (8/7/2017) Thanks for the responses - We received 16 applications via email and LinkedIn Of those, we [...]
Aviation Marketing Costs: What Should You Pay For Sales & Marketing Services?
Aviation Marketing Costs: What Should You Pay For Sales & Marketing Service It makes good business sense to keep [...]
Aviation Adwords – Pay Per Click for Lead Gen & Data Collection
Aviation Adwords - Pay Per Click for Lead Gen & Data Collection [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0071_-_Adwords.mp3" ] "Guaranteed first page placement on [...]
Member Highlight – Bert Botta – Bert Botta Copywriting
One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our [...]
Use Your Company (Or Product’s) Core Story to Build Your Brand
If a visitor to your website has invested the time to read more about your company, shouldn't you reward [...]