Should you use Google+ to promote your aviation business?
Many of our clients have had success publishing advertising, acquiring leads, nurturing relationships with current and past customers, and acquiring [...]
The 21 Best Business Aviation Blogs
What are the best aviation blogs? Everyone has different priorities and criteria, but here are 21 of our favorites! We [...]
Aviation SEO – How Important is Search Engine Optimization?
Why do you spend so much time on Search Engine Optimization (SEO)? In our four week startup process, we [...]
Webinar Wednesday – Working with the Press!
Working with the Press - Have you ever felt that your press releases were being dumped into a black hole? [...]
Why Aviation Companies Need to Tell Great Stories
Nobody cares about your sales and marketing objectives, but everyone loves a great story! Will Rogers once [...]
Google Adwords for Aviation Marketing – Should I Pay for Search Engine Position?
“Is it better to use paid ads, like Google Adwords for aviation, or to try to get a better rank [...]
Random Act of Marketing #12 – Trying to Trick Google
Many Search Engine Optimization companies use "black hat" tactics that could waste your money and even harm your reputation! [...]
Autopilot versus CoPilot – The Human Factor
The autopilot is no substitute for human intelligence! There are many "labor saving" devices for pilots. We really [...]
Looking for awesome examples of LinkedIn use from the Aviation community
I'm researching the Master Class lesson for May, which will be about using LinkedIn as a powerful marketing tool. Here's the agenda so far: * Reasons to be on LinkedIn * Market research using LinkedIn * Ethically “stalking” your ideal clients * Optimizing your profile (including particularly fabulous examples of personal profiles of aviation professionals) * Optimizing your company profile (including particularly fabulous examples of company profiles of aviation companies) * Aviation groups on LinkedIn * Group Etiquette * Linked In Questions/Answers * Buttons and Widgets for your website * Is the paid version worth getting? Please let me know if you know of any: * Examples of particularly fabulous (or even pretty good) personal profiles on LinkedIn for aviation professionals (and yes, in this case it's perfectly okay to nominate yourself.) * Examples of particularly fabulous (or even pretty good) company profiles on LinkedIn for aviation organizations (and yes, in this case it's perfectly okay to nominate your own company.) * Questions, tips, tricks, and pet peeves about using LinkedIn. * You don't have to be a member of the Master Class to share your thoughts and possibly be featured. Thanks for your help!
SEO Update – Aeroplex reaches #1 on Google!
Congratulations, Bryce! We know that you started in June, you did all the optimization work yourself, you had some scheduling challenges, and you still made it to #1 in less than 90 days!
Search Engine Optimization Troubleshooting – How Do You Know If It’s Working?
Here are some questions you should ask, whether you've done search engine optimization yourself or had a consultant do the work for you:
Why great Search Engine Optimization Will Always Require the Mind of a Writer
There are a number of technical tasks that need to be done, and there is software that can help with some of those technical tasks. But to be effective, search engine optimization requires a human to do some thinking, followed by some writing. As far as I know, there is nobody who has invented a piece of software that can completely optimize a site. There are some pieces of software that handle certain tasks, some better than others. But to allow a software program to optimize your site unsupervised is asking for results similar to a Bing commercial.
Ninety Percent of Aviation Marketing Fails Because It Doesn’t Answer These Four Questions
Ninety percent of the advertising and marketing flooding the market today (including, I'll admit it, some of mine!) fails because it fails to answer four questions.
Search Engine Optimization – How Important Is Getting to the First Page of Google Results?
It's very important for ABCI to get our Search Engine Optimization clients' web sites to the first page of Google [...]
Aviation Marketing – Google Search Results – #4 Today!
Google search results for "Jet Photography" - not an easy term, there's lots of competition out there. Our client Taylor Greenwood is #4 today. Of course these results vary daily and regionally, but we're happy. :-)