Aviation digital marketing is particularly important, since the aviation industry is a global industry, our population is digitally connected and savvy, and most use computers and mobile devices to search for content and video about topics they care about.
The most popular digital venues for aviation decision makers are YouTube, LinkedIn, and Facebook, although there are small specialized groups on other channels – aircraft maintenance folks on Instagram, for example.
While traditional aviation marketing demands magazine advertising, trade shows and direct mail; we recommend supplementing these items with digital marketing – which is an ideal complement for a more complete campaign.
An example – direct mail postcards can include a link to an extensive digital catalog including video. This is a very successful formula for an aviation marketing campaign.
Another example is a social media campaign advertising trade show product demos or events.
And Search Engine Marketing (SEM) is particularly effective since there are so many very specific terms for products and services. So, optimizing aviation web sites for these terms is particularly effective.
Looking for awesome examples of LinkedIn use from the Aviation community
I'm researching the Master Class lesson for May, which will be about using LinkedIn as a powerful marketing tool. Here's the agenda so far: * Reasons to be on LinkedIn * Market research using LinkedIn * Ethically “stalking” your ideal clients * Optimizing your profile (including particularly fabulous examples of personal profiles of aviation professionals) * Optimizing your company profile (including particularly fabulous examples of company profiles of aviation companies) * Aviation groups on LinkedIn * Group Etiquette * Linked In Questions/Answers * Buttons and Widgets for your website * Is the paid version worth getting? Please let me know if you know of any: * Examples of particularly fabulous (or even pretty good) personal profiles on LinkedIn for aviation professionals (and yes, in this case it's perfectly okay to nominate yourself.) * Examples of particularly fabulous (or even pretty good) company profiles on LinkedIn for aviation organizations (and yes, in this case it's perfectly okay to nominate your own company.) * Questions, tips, tricks, and pet peeves about using LinkedIn. * You don't have to be a member of the Master Class to share your thoughts and possibly be featured. Thanks for your help!
