Five Unusual Places to Show Off Your Aviation Brand
You've worked hard to create a great brand, and you know how important it is to create positive associations [...]
Aviation Branding Opportunity – Your New Customer Welcome Package
Most companies are too heavy-handed with their branding in initial advertising. We think your ads, your website home page, [...]
How To Showcase Your Team on Your “About The Team” Page and Other Materials
"Our people are our competitive advantage." "We offer better service than any of our competitors." "Our people make the [...]
Three Things to do Differently in 2023
Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
Aviation Marketing Mythbusting – Do Ads Have to Be Glamorous to Be Effective? Hint – No.
Does aviation marketing have to be slick and glamorous to be effective? There is a long-held tradition in aviation [...]
Book Club Discussion – The Ultimate Marketing Engine by John Jantsch
Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" [...]
Wins Wednesday – Marketing Maturity Checklists & Worksheets
The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]
Aviation Marketing Foundations – Direct Mail
“A business without a mailing list is not a business.” – Dan S. Kennedy Do people actually still send [...]
MRO Marketing Challenges – Three Ways To Differentiate
MRO Marketing Challenges - Most MROs and Part 145 repair stations have websites and marketing materials look EXACTLY THE [...]
Aviation Marketing Question- Should We Produce a Printed Newsletter?
Should your company produce a printed newsletter? It's expensive, it's time consuming, and it's a big hassle. And it's also [...]
Three Ways to Update Your Aviation Brand for 2019
Can an updated aviation brand help you sell more products and services? Absolutely! Since aviation is such a trust-based industry, [...]
How and Why Aviation Sales and Marketing People Should Protect your Intellectual Property
Why is intellectual property important in aviation marketing? Or, to put it another way, let's say you're a speaker, author, [...]
AMHF 0150 – New Customer Onboarding Process
How do we get more customers to be happy enough to be working with us that they give us more [...]
Three Ways Aviation Professionals Can Use a Retargeting or Recapture Campaign to Sell More Stuff!
Three Ways Aviation Professionals can Use a Retargeting or Recapture campaign to sell more stuff! We'll talk about: Low Tech [...]
AMHF 0069 – Appallingly Boring Aviation Marketing Brochures, And How to Avoid Them
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0069_-_Brochures.mp3" title="Appallingly Boring Aviation Brochures" social_linkedin="true" ] Most aviation marketing brochures are appallingly boring. Don't spend valuable advertising budget [...]
AMHF 0068 – Seven Ways to Use Postcards in Aviation Advertising
Postcards in aviation advertising - big ideas from this week's episode: [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0068.mp3" artist="Paula & John Williams" social_linkedin="true" ] Postcards [...]
AMHF 0062 – Your Aviation Marketing Calendar – How to Plan a Year of Great Sales Results
Now is the very best time to take a step back from the day-to-day craziness of an aviation sales [...]
Aviation Advertising – Create a Checklist to Help Your Prospects
Aviation is addicted to checklists. And they're a great sales tool! In yesterday's podcast, John and I talked about strategies [...]
AMHF 0052 – Short, Medium and Long-Term Aviation Marketing Investments
Just like any smart portfolio, your aviation marketing assets should include short, medium and long-term marketing investments. [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0052.mp3" title="AMHF [...]
AMHF 0045 – How to Justify a Higher Price for Aviation Products & Services
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0045.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] How to Justify a Higher Price - You don't have to have a [...]