Three Things to do Differently in 2023
Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
Wins Wednesday – Marketing Maturity Checklists & Worksheets
The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]
Aviation Marketing Foundations – Direct Mail
“A business without a mailing list is not a business.” – Dan S. Kennedy Do people actually still send [...]
Aviation Marketing Question- Should We Produce a Printed Newsletter?
Should your company produce a printed newsletter? It's expensive, it's time consuming, and it's a big hassle. And it's also [...]
Three Ways Aviation Professionals Can Use a Retargeting or Recapture Campaign to Sell More Stuff!
Three Ways Aviation Professionals can Use a Retargeting or Recapture campaign to sell more stuff! We'll talk about: Low Tech [...]
AMHF 0068 – Seven Ways to Use Postcards in Aviation Advertising
Postcards in aviation advertising - big ideas from this week's episode: [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0068.mp3" artist="Paula & John Williams" social_linkedin="true" ] Postcards [...]
Aviation Advertising – Create a Checklist to Help Your Prospects
Aviation is addicted to checklists. And they're a great sales tool! In yesterday's podcast, John and I talked about strategies [...]
AMHF 0052 – Short, Medium and Long-Term Aviation Marketing Investments
Just like any smart portfolio, your aviation marketing assets should include short, medium and long-term marketing investments. [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0052.mp3" title="AMHF [...]
How to Get the Attention of Decision Makers
Here's the recording from this free Webinar: A few of the resources we discussed: Ideal sizes for social media [...]