Misconceptions About “the Affluent”
Marketing in aviation often means marketing to the affluent. And that makes some people new to the industry, or [...]
Aviation Marketing Mythbusting – Do Ads Have to Be Glamorous to Be Effective? Hint – No.
Does aviation marketing have to be slick and glamorous to be effective? There is a long-held tradition in aviation [...]
Wins Wednesday – Marketing Maturity Checklists & Worksheets
The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]
“Disney Style” Marketing with Vance Morris
We were thrilled to have Disney alumni and GKIC Marketer of the Year Vance Morris join us for this week's [...]
Discussion – Our Goals for 2022
John, Paula and Mickey talk with Mark Parry of Global Aircraft Group, Dwight Cox of Air Tankers and Trish [...]
Wins Wednesday – Aviation Marketing and the Pilot Shortage
Aviation companies are always adapting to current events - a market that's bad for someone is a great market for [...]
Should I Raise My Prices?
Nobody likes to raise prices, but many of our clients have found that the economics of their business model has [...]
Aviation Marketing Strategy and Planning for 2021
You need to put together a strategy, plan, goals, and budget for the shiny new year of 2021. We can [...]
Three Aviation Direct Mail Campaigns To Plan for 2021
2020 has changed a lot of things, including the tools we use to reach out to prospective customers. But it [...]
Aviation Marketing in the Age of Covid 19
"The coronavirus" is all people are talking about these days, in airports, FBOs, coffee shops, flight schools . . . [...]
Aviation Marketing Problems – Nobody Wants My Freebie!
One of the aviation marketing problems we run into frequently - what do you do when nobody wants your Freebie? [...]
Marketing for Brokers and Consultants – Ideas for Promo Videos
Marketing for Brokers and Consultants - Ideas for Promo Videos Many of our clients hesitate to use video because they [...]
Aviation Advertising – Interview with Stephen Linebaugh and Adam Usina
This week we’re talking about aviation advertising opportunities with Stephen Linebaugh and Adam Usina of PartsBase Now, we’ve talked in [...]
Female Entrepreneurs in Aviation – Creating Your Own Path through Entrepreneurship
Denise Wilson brought together a group of six amazing female entrepreneurs, (and yours truly!) and we had a fantastic, very [...]
Aviation Marketing Strategies – Goals & Baselines for 2019
It may be ten customers a day, a week, a month or a year, depending on your business model. But ten customers is all you need for your business to prosper. And it's a lot easier to focus on ten in a sincere, reasonable way than it is to focus on a nameless, faceless mass of hundreds or thousands of imaginary customers.
AMHF 0156 – Three Business-Building Aviation Marketing Campaigns to Plan for 2019
What three aviation marketing campaigns should you plan to build your business in 2019? Here are our picks for the [...]
AMHF 0150 – New Customer Onboarding Process
How do we get more customers to be happy enough to be working with us that they give us more [...]
AMHF 0104 – Book Club Discussion – Brainsurfing Marketing Strategy
John and I discuss Brain Surfing the Greatest Marketing Strategy Professionals in the World by Heather LeFevre - I think [...]
AMHF 0088 – How to Market Like Tesla
How to market like Tesla - and why you want to! You sell an aviation product or service. So why [...]