AMHF 0148 – Web Site Overhaul – ABCI!
Last week, we detailed a web site overhaul that we performed for our client, LD Aviation Flight Scheduling Concierge. This [...]
Company Offers A Secret Weapon for Small Flight Departments – Contracted Scheduling and Dispatch Services
San Diego, CA September 13, 2018 LD Aviation launched a new website this week that will change the thinking of [...]
Know someone who could benefit from a scholarship for our Aviation Sales & Marketing Lab?
Know someone in the aviation industry whose life and career would be better if he (or she) were better at [...]
AMHF 0147 Aviation Web Site Case Study – LD Aviation
Aviation web site case study - LD Aviation Last week, we talked about the three things aviation web sites must [...]
How to Cross Sell Aviation Products and Services
How to cross sell aviation products and services - While most of the cross selling techniques you learn in college [...]
Book Club Discussion – Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success
John and I discuss one of the classics in aviation marketing and culture. Nuts! by Kevin & Jackie Freiberg details [...]
How to Hire an Aviation PR Firm – Six Questions to Ask about Content Writing
We've been hearing about aviation companies who have ad vastly different experiences with what they called an "Aviation PR [...]
Aviation PR – Unhappy Customers, Drama Queens & Trolls
“The customer is always right,” but that assumes you can differentiate between a legitimately unhappy customer, a Drama Queen and [...]
Aviation PR – Natural Disasters and Human Errors
Aviation involves a lot of risk management, and Aviation PR is based on the same discipline. Chances are, at some [...]
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, [...]
AMHF 0139 – Five Essential Stories Every Aviation Brand Must Tell
A great aviation brand is about more than just logos and colors - it's also about the stories we tell. [...]
AMHF 0138 – How Good Graphics Help You Sell More Stuff
Why are good graphics important? Because it's hard to earn the attention of busy people. It's hard to resist a [...]
An Independence Day Story
The United States of America has a LOT going for it. Having traveled extensively in Europe, India, and the [...]
AMHF 0137 – How to Tell A Story
There are three reasons you need to know how to tell a story. It's hard to earn the attention of [...]
AMHF 0135 – Planning Memorable Aviation Events
Why host aviation events? Mark Cuban says - "I don't bet on the company, or even on the [...]
#Follow Friday – Social Media Habits of Highly Effective Salespeople
With a hat tip to Stephen Covey, this was just a bit ahead of his time! This is how I [...]
Book Club Discussion – Elon Musk by Ashlee Vance
Book Club Discussion - Elon Musk by Ashlee Vance We liked it more than we thought we would - quite [...]
AMHF 0133 – How to Sell Aviation Art at a Trade Show
We had a question from Nate, (not his real name) who is an artist that will be showing aviation art [...]
GDPR – Three Ways to Make it Easier for Aviation Companies
GDPR is the latest in a long history of regulatory, security and strategic changes that means website and email marketing [...]
AMHF 0130 – Three Tools for International Aviation Marketing
In this video, we discuss three tools for international aviation marketing - including Creating foreign language pages on your [...]