Aviation Marketing “Secret Weapon” New Customer Welcome Packages
How do you get more referrals, testimonials, and happy customers in the first few weeks of doing business with you? [...]
A Quick Tip for Getting More Online Reviews!
Why are online reviews important for aviation companies? Airline brokers, charter organizations, flight schools, consultants and other aviation companies are [...]
AMHF 0130 – Book Club – Finding My Virginity by Richard Branson
John and I discuss Richard Branson's second autobiography, and what it means for aviation sales and marketing professionals. Book Club [...]
How (and Why!) to Create & Deploy an Aviation Press Kit
Should you build an aviation press kit for your web site? Are press kit for trade shows and events really [...]
#FollowFriday – Aviation Inbound Marketing & Sketchy Prospects
You have a list of prospects from an aviation inbound marketing activity that's missing some important bits, preventing you from [...]
AMHF 0128 – Three Aviation Website Design Mistakes that Cost You Sales
Three of the biggest aviation website design mistakes are the ones that lose the most sales. This is a surprise [...]
Mark Zuckerberg, Internet Privacy and Personal Minimums
ABCI’s mission is to help aviation companies sell more of their products and services so that they have the revenue [...]
Book Club – Contagious – Viral Aviation Advertising
John and I discuss Jonah Berger's book, and whether any of the ideas in it will help us make viral [...]
FBO Marketing Materials- Three Ways to Be Better Than Every Other FBO!
FBO Marketing Materials - Three Ways to Be Better Than Every Other FBO! FBO marketing pros often tell us that [...]
AMHF 122- How to Earn Customer Loyalty like Amazon Prime
Amazon has exceeded just about everybody's expectations, due in large part to their customer loyalty program. In today's Marketing Monday, [...]
Book Club Discussion – B2B Sales Book ‘Same Game, New Rules’
John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to [...]
Follow Friday – Aviation YouTube Channels to Follow
Follow Friday - Aviation YouTube Channels to Follow We do a lot of number-crunching and hard work during the week, [...]
AMHF 0121 – The Customer Lifecycle – How Long Is This Going to Take?
The Customer Lifecycle - How Long Is This Going to Take? Today we answer a question from an aviation professional [...]
AMHF 0120 -How to Use a Holding Pattern to Make More Aviation Sales
Why a holding pattern? When you're selling products or services in the aviation industry, most of the people you talk [...]
Book Club Discussion – Blue Ocean Shift
In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim [...]
Flight Schools Need to Adapt to Culture of Younger Generations
Flight Schools Need to Adapt to Culture of Younger Generations, say Speakers at Flight School Conference February 20, 2018 San [...]
AMHF 0118 – Closing Aviation Sales with Credibility
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0118_-_Credibility.mp3" background="default" ] Visit this page to see the full episode with video: https://aviationsalestraining.com/closing-aviation-sales-credibility/
Aviation Digital Marketing Glossary
Aviation Digital Marketing Glossary Click for the downloadable glossary Aviation professionals understand the need for precise language. [...]
A Thriving Neighborhood Airport Is Possible – But Not Easy!
SSC has been at the Greenville Downtown Airport since 1954. A lot has changed since then! And not all the [...]
Is Aviation Facebook Marketing Dead?
Aviation Facebook marketing is a moving target - Facebook has changed is algorithm again, and the Wall Street Journal and [...]