AMHF 0021 – Tips from Master Class Members about Marketing In Aviation
In this episode, we hear from Bert Botta of Botta Aviation Copywriting, who shares tips about building trust with [...]
AMHF 0020 – Content Marketing – Our favorite ways to educate customers
Why content marketing? [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_20.mp3" title="AMHF 0020- They Just Don't Get It! Educating Customers" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_stumble="true" [...]
Book of the Month Discussion – The Celebrity Marketing Factor
February's book of the month is No BS Trust Based Marketing by Matt Zagula and Dan Kennedy. One of the [...]
AMHF 0019 – Premium Pricing Strategy for Aviation Products & Services
One of the questions people ask us most is: "Is my product priced too high? Is that why were [...]
Test Flight 2 – AeroStar Magazine Ad – WATS Conference
Advertisement Test Flight Thanks to Bryan Pilcher and AeroStar for sharing their upcoming ad with us for the February Test [...]
Member Highlight – Mike Livezey, Cutter Aviation
One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. [...]
AMHF 0018 – Infiltrating Large Organizations
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_18.mp3" title="AMHF 0018 - Infiltrating Large Organizations" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_stumble="true" social_email="true" ] If you sell a [...]
Aviation Marketing Book Club – The 80/20 Sales and Marketing by Perry Marshall
Aviation Sales - 80/20 Sales and Marketing by Perry Marshall - The January selection for the Aviation Marketing Book Club [...]
AMHF 0017 – Qualifying Prospects
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_17.mp3" title="AMHF 0017 - Qualifying Prospects" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_stumble="true" social_email="true" ] If you're frustrated about wasting [...]
Follow Up Friday – Old School – Handwritten Notes
When I was a kid, I always loved getting new notebooks and pens each September. Other kids hated going back [...]
AMHF 0016 – You DON’T Need More Leads!
One of the questions people ask us most, is this: "How can we get more prospects or leads? We've got [...]
Six Ways to Find New Prospects for Aviation Products & Services
Getting the most from this webinar - Download the handouts here: Handouts AMMC - Prospecting Free Webinar Decide on two [...]
Member Highlight – Shane Ballman, Synapse MX Aircraft Maintenance Software
Shane Ballman - Synapse MX One of the benefits for our Aviation Marketing Insider Circle is the opportunity to network [...]
AMHF 0015 – When to Not Bother with Marketing – working Smarter rather than HARDER!
As Perry Marshall explains in 80/20 Sales and Marketing, sometimes the answer is NOT about working harder, and adding MORE [...]
AMHF 0014 – Four Traditional Prospecting Methods
An Assumption- Blown to pieces . . . I came to the aviation Industry from the finance industry. When we [...]
10 Ways to Use Your Member Highlight Page
Our Facebook Faciitator Bert Botta interviews members of the ABCI Master Class, and we publish those interviews, or Member Highlights, [...]
AMHF 0013 – 6 Prospecting Methods Using Aviation Digital Marketing
Aviation Digital Marketing has lots of appeal these days, and for good reason- it's quick, it's inexpensive, and it's very [...]
Member Highlight, Kathryn Creedy, Aviation Reporter & Copywriter
Kathryn Creedy, Aviation Reporter & Copywriter One of the biggest benefits for our Aviation Marketing Master Class is the opportunity [...]
AMHF 0012 – Prospecting, Calls to Action & Lead Magnets
A great Call to Action (or CTA, as we marketing nerds call it) helps qualified prospects find YOU. It also [...]
Brand Advertising versus Direct Response Advertising for Aviation
"So, what's wrong with building your brand? You have to get your name out there, you know. Not every interaction [...]