Can a mobile app help you sell more product?
Not too long ago, you just needed an ad in the phone book to be a "respectable establishment." A few [...]
How to Get Publicity!
How to get publicity! Have you ever felt that your press releases were being dumped into a black hole? You’re [...]
You’re Not Alone
This week we're featuring a guest post from Jeff Stodola. We're excited about working with Jeff on future projects for [...]
Social Media Survey Results – More Mythbusting!
"Social media is only used by kids and salespeople." "Maybe you can sell retail products like games and music downloads [...]
Five Marketing Tasks You Can Accomplish Using Social Media Tools
In a recent article we mentioned that social media is simply a tool to be used to accomplish certain tasks, [...]
How much money did you waste last year on “random acts of marketing?”
If you’re like most aviation companies, you’ve wasted quite a bit. Any advertising that you’ve done when you’re not clear [...]
Fear and Loathing of Marketing Tools
Fear and loathing of Facebook makes about as much sense as fear and loathing of a socket wrench. Marketing [...]
Are you attracting freebie-seekers and cheapskates?
“The cheapest thing about an airplane is the owner.” […]
ABCI’s Marketing Funnel By the Numbers – Direct Marketing Campaign Examples
We create a marketing funnel for each our clients - (we call it a Long Cycle Marketing System) using variations [...]
Hashtag Marketing in Aviation Industry
What are the best aviation hashtags, and how do I use them? Aviation hashtags are useful, but as technology goes, [...]
We Ask Robert Mark about Working with the Media
In this excerpt from our Marketing Master Class, we talk with one of our favorite aviation media personalities. We ask [...]
The Most Important Sales Skill You’ve Never Heard Of
This sales skill is not really a secret, but it might as well be! It's incredibly effective and almost [...]
Aviation Maintenance Marketing – An Opportunity to Earn More Customers!
Aviation Maintenance Marketing - Enjoying a resurgence! Over the Memorial Day Weekend, we noticed a lot more activity around the [...]
Aviation Content Marketing Webinar
As you know, content marketing is nothing more than great storytelling in your marketing materials. A master storyteller in the [...]
Aviation Content Marketing – Just Great Storytelling
We attended the retirement party of a good friend this weekend. He is retiring as an Army Reserve Colonel - [...]
AMHF 003 – Inbound Marketing for Aviation – Three Ways to Build Your Prospect List
How does inbound marketing for aviation build your prospect list and improve your sales? It's the best way to [...]
Marketing Video
A marketing video should tell a story - how you're different from your competitors, and what will happen if they [...]
How Watching “The Blacklist” Can Improve Sales
How Watching "The Blacklist" Can Improve Sales Raymond Reddington of NBC's "the Blacklist" seems an unlikely hero in an era [...]
Best Image Editing Apps
Some of our members and clients work with us or with an on-staff graphic artist, but sometimes they need to [...]
Aviation Marketing Master Class – Genaro Sanchez, Cutter Aviation talks about images, video and branding.
Aviation Marketing Master Class - Genaro Sanchez, Cutter Aviation talks about images, video and branding. Paula Williams: Genaro, if we [...]