Images and Video – Interview with Scott Slocum
Scott Slocum of Aero Marketing Group and My Bombshells joined us to talk about images and video. Paula Williams: [...]
Aviation Video and The Expectation of Transparency
John won't take any of our vehicles for repairs or maintenance to a place where he's not allowed in the shop, [...]
ABCI Responsive Web Design Process
"When ABCI builds a new responsive web design for us, how does it work?" The questions clients are really asking [...]
Impending Google Algorithm Change – Be Mobile Friendly by April 21
Several times a year, Google changes the algorithm that it uses to determine which sites to display first in search [...]
How to Serve Customers Better (And Make More Money) By Mastering Cross Sell Techniques
Another Phase Three activity that really helps boost revenue (and serve customers better) is to be prepared to cross sell, [...]
Getting More Referrals – Summary of our Panel Discussion
Doug Evink, President & CEO of Tanis Aviation, and Doug Goldstrom, President of Sales for Special Services Corporation (SSC) shared [...]
Why Do I Need A CRM?
"Why do I need a CRM? I don't need another complicated and expensive piece of software. All of our customer [...]
Five Ways to use your CRM to get more Referrals, Recaptures and Testimonials
While most companies agree that these five marketing tasks are important, this is the "real world" and things tend to [...]
Referrals, Recaptures, Resales & Testimonials – Improving Phase Three
In this video, John and Paula talk about Phase Three marketing - the most profitable marketing stage for aviation, business [...]
Common Phase Three Marketing Problems
We all have marketing problems from time to time - the trick is to identify them quickly and solve them [...]
How to Plan a Client Appreciation Event for Maximum Marketing Impact
How to Plan the Best Customer Appreciation Event Ever! It's important to know how to plan a customer appreciation [...]
HAI Heli-Expo 2015
We'll be "floating" at this year's HAI Heli-Expo, and we'd be glad to meet with you at your booth or [...]
Infiltrating a Large Organization
As your company grows, you may find yourself courting large organizations and large companies as clients. As in, MUCH bigger. [...]
Educating Customers – Rather Than Selling! (A Summary of our Panel Discussion)
One of the main tenets of Long Cycle Marketing is that we spend a lot of time educating customers rather [...]
Educating Potential Customers – Avoiding Yawns of Boredom
The people who make their living in the aviation industry are not particularly impressed by PowerPoint presentations and brochures. And [...]
How Long is Your Sales Cycle? Ours is Four Years.
Well, UP to four years. The best customers buy from us when the time is right for them, not when [...]
Executive Brief Video Excerpt – Advertising Media with Benét Wilson and Michael Dye
We'd like to thank Benét Wilson and Michael Dye for joining us for our Executive Brief panel discussion this month! [...]
Aviation Advertising – Don’t Abandon Tradition, Build on It!
While our conversation with Benét Wilson and Michael Dye last week focused a lot on "new" methods of advertising in [...]
Finding the Right Advertising Methods
Advertising can be one of the biggest expenses in your marketing budget, so it's very important to choose the best [...]
New Year Resolutions vs. Real Commitment (AKA Investment!)
New Year Resolutions are for amateurs and dabblers. Apologies in advance, this post is going to be a bit of [...]