31 Aviation Marketing Tips from from the 2014 Master Class
Since we get to work with the smartest people in the Aviation industry, it is not surprising that we learn [...]
What’s the Secret to Developing Sales and Marketing Skills?
Pilots log time to practice and develop skills and credibility. Sales and marketing professionals need to do to the [...]
What Prospects Need Vs. What They THINK They Need
If I had asked people what they wanted, they would have asked for a faster horse. Henry Ford If you [...]
Happy Thanksgiving – We’re Thankful for You!
Whether you're a long-time client, a new member, a casual reader of our articles, or just follow us on social [...]
Avoid These Three Expensive Marketing Mistakes
If you've been reading any of our materials, you know that ABCI strongly advocates against ANY random acts of marketing,but [...]
Are You Afraid to Raise Prices?
Aviation professionals who don’t have much experience with marketing and sales assume that if you offer your product at a [...]
Seminar Follow Up
One of the key items that we advocate is follow up. Seminar follow up. And presentation follow up. And even [...]
Five of the Best Marketing Examples from NBAA 2014
John and I were joking that the annual NBAA convention is so big and has so many participants competing for [...]
Will we see you at NBAA?
We're making plans for the NBAA Convention in Orlando later this month. Here's our plan: Tuesday - Static Display & [...]
Panel Discussion – Marketing Data – Where to Get It, How to Use It!
This webinar is free, but seating is limited. Reserve your seat now! Join us Wednsday, October 15, 2014, 1:00 Mountain [...]
What’s the Best Marketing Tool for Aviation?
"What's the best marketing tool for aviation? If I only have time and money to do one thing to [...]
Do you Reuse Content? We Ask Our Panel
In our panel discussion last week, we had a great conversation with some of the best content creators in the [...]
Why Does Your Marketing Company Care About Your Security Procedures?
ABCI is a marketing company. We spend most of our time thinking up ways to get MORE people to see [...]
The Myth of “Set it and Forget it” Marketing.
We are in the business of automating everything that’s possible to automate, and making your marketing as easy as possible. [...]
#TestimonialTuesday – A Profitable Marketing Habit
Testimonials are fantastic marketing materials because they are exactly what a prospective customer wants to know - "What do your [...]
Marketing Status Reports – Intelligent Diagnostics
There is no shortage of data in the world. But organizing it such that makes sense requires time, care, and [...]
LinkedIn for Aviation Marketing – Video Excerpt
Using LinkedIn for Aviation Marketing is a smart move- LinkedIn is the most respected social media platform used by aviation [...]
Social Media Survey of Aviation Professionals – Results and Recommendations
ABCI (Aviation Business Consultants International) conducted a social media survey of aviation professionals, which concluded on July 11, 2014. The [...]
“Is it worth upgrading an account to LinkedIn Business, Business Plus or Executive?”
Here's a question we received AFTER our LinkedIn webinar this week- it's a good one, and I wish we had [...]
Targeted Marketing – Making the Most of a Short Prospect List
Most marketing companies place a lot of emphasis on advertising and acquiring as many leads as possible. This is a [...]