Is Marketing a Capital Investment or an Operating Expense?
Let me start by saying that I'm NOT an accounting nerd, but I have a very high regard for [...]
The 21 Best Business Aviation Blogs
What are the best aviation blogs? Everyone has different priorities and criteria, but here are 21 of our favorites! We [...]
Four Ways To Get Great Results From Aviation Magazines
John and I have been known to talk clients OUT of buying big glossy ads in the shiny beautiful magazines. [...]
Is Your Company Too Boring For Campaigns? Try this:
"Don't get me wrong, I like my job. I like the people I work with and the money's good, the [...]
Four Great Holiday Campaigns for Aviation Companies – And One Bad One
Long before Thanksgiving, we start seeing and hearing holiday-related advertisements. Smart sales and marketing professionals start thinking of ideas for [...]
Your 15-Second Sales Presentation
"So, what do you do?" This is a fairly common question that people ask at a networking event, a trade [...]
Qualifying Prospects – Are you Pitching the Wrong Person?
Why is qualifying prospects important? Have you ever had a sales process swimming along perfectly, had several meetings with a [...]
Three Marketing Horror Stories
Halloween is a time when we scare ourselves for fun. It seems an appropriate time for marketing horror stories. One [...]
Do your marketing habits work for you or against you?
Great marketing habits are much more important than any particular marketing technique or activity. Your net worth to the world [...]
Will Your Gorgeous Aviation Brochures End Up in the Las Vegas Convention Center Garbage Cans?
You spent hours choosing the right photos, had several rounds of wordsmithing with your team, and spent a fortune on [...]
Examples of Direct Mail Advertising for a B2B Product or Service
Good examples of direct mail advertising are hard to find. Most of the marketing information you find on the web [...]
Aviation Marketing – Are you trying too hard?
Marketing, like gardening, is a lot of constant work. but is possible to fail by trying too hard. [...]
Aviation SEO – How Important is Search Engine Optimization?
Why do you spend so much time on Search Engine Optimization (SEO)? In our four week startup process, we [...]
Webinar Wednesday – Working with the Press!
Working with the Press - Have you ever felt that your press releases were being dumped into a black hole? [...]
Why Aviation Companies Need to Tell Great Stories
Nobody cares about your sales and marketing objectives, but everyone loves a great story! Will Rogers once [...]
Complete Aviation Marketing Services – “A very particular set of skills . . . “
You may be surprised that an aviation marketing company has something in common with Liam Neeson's character in the movie [...]
Marketing Webinar Wednesday – Dunkin Donuts or Starbucks? Treats are on Us!
It's back to school time - and we want to encourage good study habits in for our Marketing Webinar students. [...]
Pricing Strategy – Is Your Price Right?
Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
Avoiding Bad Publicity Slip-Ups
Bad publicity is just that - bad. In a painfully embarrassing slip up this week, Bay Area news station KTVU, [...]
The Best Way to Get Great Blog Article Ideas – Have Lots of Bad Ones!
Great marketing starts with great ideas - and ideas don't come out of the blue. You have to plan [...]