Aviation Marketing Articles

Marketing Automation – The Bad & The Good

Marketing automation applied intelligently can actually make you more considerate. A well-designed campaign should give you, the sales or marketing executive, enough information to treat your customers and prospective customers better. It should tell you Who is reading your emails and who is not. Who has downloaded the file you provided or who may be having technical issues. Who apparently has questions and may be in need of more information. Which of your prospecting sources is generating more leads.

Marketing Automation – The Bad & The GoodPaula Williams2018-09-05T07:41:26+00:00

Budgeting and Return on Investment for Marketing Expenses

"Why do we lose money on advertising? Why don't I see a return on investment for marketing?" An aviation company [...]

Budgeting and Return on Investment for Marketing ExpensesPaula Williams2018-09-05T07:41:26+00:00

Excluding Customers You Don’t Want

On this blog, we spend most of our time talking about how to find and attract customers. This week, we’re [...]

Excluding Customers You Don’t WantPaula Williams2018-09-05T07:41:26+00:00

Why Bother Planning Advertising Campaigns?

Many of our new clients (or people who aren't clients yet) ask us: "What's wrong with just running an ad [...]

Why Bother Planning Advertising Campaigns?Paula Williams2018-11-24T21:46:34+00:00

Fixing a Broken Marketing Campaign – What Can We Simplify?

"Confusion kills campaigns." While it's ideal to meet a new client at the beginning of a marketing campaign, most often [...]

Fixing a Broken Marketing Campaign – What Can We Simplify?Paula Williams2018-09-05T07:41:27+00:00

Sales Teamwork – The Trade Show Booth

You can tell when a company has it all together. You walk by their trade show booth, see something intriguing [...]

Sales Teamwork – The Trade Show BoothPaula Williams2018-09-05T07:41:28+00:00

Common Sales Presentation Error – Mismatched Expectations

The following is a very short excerpt from our latest Marketing Master Class on The Great Sales Presentation. It is [...]

Common Sales Presentation Error – Mismatched ExpectationsPaula Williams2020-05-12T05:45:50+00:00

Top 10 Tips from Best Company Pages on LinkedIn

Here's some great advice about extending the reach of your company pages on LinkedIn. LinkedIn is one of the most [...]

Top 10 Tips from Best Company Pages on LinkedInPaula Williams2018-09-05T07:41:28+00:00

Marketing Master Class – Effective Sales Presentations!

Join us for the webinar! When a prospect says: “I’ll get everyone together, and I’d like you to [...]

Marketing Master Class – Effective Sales Presentations!Paula Williams2020-05-12T05:45:48+00:00

Marketing & Sales Ethics – The Rotary 4 Way Test

Can marketing be effective AND ethical? When we tell people we're in marketing at a social or networking [...]

Marketing & Sales Ethics – The Rotary 4 Way TestPaula Williams2018-09-05T07:41:28+00:00

I Haven’t Heard From You Lately. Are You Still In Business?

Businesses that we thought would be around forever have closed their doors. In this environment, consistent marketing is more important [...]

I Haven’t Heard From You Lately. Are You Still In Business?Paula Williams2018-09-05T07:41:29+00:00

How Available Should You Be?

It's a conundrum! The ideal marketing program helps customers get in touch with YOU, rather than having you chasing after [...]

How Available Should You Be?Paula Williams2018-09-05T07:41:31+00:00

Webinar – Information Packages for Prospects

Information Packages for Prospects When a prospect says: “Please send me some information.” This is probably one of [...]

Webinar – Information Packages for ProspectsPaula Williams2018-09-05T07:41:31+00:00

Power, Ethics and Marketing

Any American who is prepared to run for president should automatically, by definition, be disqualified from ever doing so. ~Gore [...]

Power, Ethics and MarketingPaula Williams2018-09-05T07:41:32+00:00

Keeping Your Hand on the Throttle of Your Marketing System

Photo © Xavier Marchant | Dreamstime.com When you're flying an airplane, throttle control is one of the most [...]

Keeping Your Hand on the Throttle of Your Marketing SystemPaula Williams2020-05-12T05:45:47+00:00

Online Courses!

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Online Courses!Paula Williams2018-09-05T07:41:32+00:00

Trade Show Displays Done Right

There are hundreds of shows that specialize in the aviation industry. Why? Because they are a very effective marketing tool. [...]

Trade Show Displays Done RightPaula Williams2021-05-30T07:31:37+00:00

Trade Shows – Three Lists to Ensure Success

You arrive at a trade show, pockets full of business cards and charged with the responsibility of promoting your products [...]

Trade Shows – Three Lists to Ensure SuccessPaula Williams2018-09-05T07:41:33+00:00

Five Keys to Attracting Visitors to Your Trade Show Booth

A presence at a trade show is a huge investment. Besides admission and booth rent, there are travel costs, freight, [...]

Five Keys to Attracting Visitors to Your Trade Show BoothPaula Williams2018-09-05T07:41:33+00:00

Fighter Pilots, Marketing Execs, and OODA

How fast is your OODA cycle? It's a question of critical importance to fighter pilots, who are taught to quickly: [...]

Fighter Pilots, Marketing Execs, and OODAPaula Williams2018-09-05T07:41:33+00:00