Google Adwords for Aviation Marketing – Should I Pay for Search Engine Position?
“Is it better to use paid ads, like Google Adwords for aviation, or to try to get a better rank [...]
Case Study – Brad Searls and Special Services Corporation and the MDA Lockup
Excerpt from our Coaching Program - Philanthropy and Advocacy in Aviation - We cover one topic impacting marketing in the [...]
Case Study – Philanthropy and Advocacy in Aviation – Steven Clark, Immaculate Flight and Angel Flight
Excerpt from our Coaching Program - Philanthropy and Advocacy in Aviation - We cover one topic impacting marketing in the [...]
Case Study – Philanthropy and advocacy in aviation – Susan Freidenberg, Advocate for Safety Training for Corporate Flight Attendants
Philanthropy and advocacy in aviation - Susan Freidenberg, Advocate for Safety Training for Corporate Flight Attendants Excerpt from [...]
Giving Intelligently – What Inspires You?
This is an excerpt from our Aviation Sales & Marketing Coaching Program for August. If you're a class member, you [...]
Do you Trust Your Marketing Consultant?
Hiring someone is always a leap of faith. Whether it's an assistant to take your calls or a specialized consultant [...]
Amazon As a Marketing Opportunity – The Place People Look for Information
If there was a store a huge number people in your primary target demographics shopped every day, and if it [...]
What I Didn’t Learn in Business School
I attended one of the best MBA programs in the world (the Executive MBA program in the David Eccles School [...]
Random Act of Marketing #15 – Being “Professional” (aka Boring!)
You don't have to dress up as Elvis (as Southwest Airlines' Herb Kelleher did here) for great marketing, but [...]
Random Act of Marketing #43 – Throwing Good Money At a Bad Concept
The movie was a gorgeous, expensive, poorly executed nightmare. Make sure your marketing isn't like this! John and [...]
Serious Business vs. “The 30 Day Gratitude Challenge.”
There are marketing companies that emphasize hype and fluff. ABCI is not one of them. The "Law of Attraction" and [...]
Webinar – Positioning Your Product and Countering Competition
"My competitors are killing me!" We’ve heard you! The world seems to have been overtaken by bargain hunters. [...]
What’s The Rotation Speed of a Successful Sales and Marketing Program?
Stunning photo capturing takeoff from an aircraft carrier courtesy of MilitaryWallpapers.net "Lift" is an important concept in aviation. [...]
Video – One of the most effective elements in the aviation marketing toolbox
Widespread use of broadband internet connections, inexpensive cameras, and better software developed over the last couple of years have made it possible (and advisable) to use some form of video at almost any stage of marketing.
Random Act of Marketing #12 – Trying to Trick Google
Many Search Engine Optimization companies use "black hat" tactics that could waste your money and even harm your reputation! [...]
Random Act of Marketing #65 – Randomly Getting (and Using) Testimonials
We all get nice letters and comments from time to time, but we often don't really understand how to get [...]
PR, Publicity, Marketing and Sales for Flight Schools
Discussion at the Flight School Association of North America (FSANA) Confrerence in Las Vegas, with Dan McElhattan III of Brand [...]
Who is your competition, really?
Many business owners think they are in competition only with the owners of similar businesses. Component manufacturers are in competition [...]
Darwinism Among Sales & Marketing Professionals – “Survival of the Honest”
I was talking with Southwest's Jonathan Nield the other day, and found out that he is getting back into the [...]
Random Act of Marketing #39 – Sending Prospects to Your Competitors
There are some very specific circumstances in which you actually WANT to recommend your competitor's product. There are always differences [...]