Random Act of Marketing #56 – Having the IT Staff Write your Web Content
There is probably no better Information Technology (IT) folks around than those on our staff! They are absolute wizards and [...]
ABCI – Improving the Profitability of the Aviation Industry One Company at a Time
ABCI - John & Paula Williams ABCI improves the profitability of aviation industry by providing full-service, results oriented [...]
It Just Works! (Simplicity Isn’t Easy.)
You've heard the metaphor about the duck, haven't you? The duck looks pretty serene when you watch them glide across [...]
Promoting An Aviation Business? Write a Book! Seriously!
Many of us dream of writing the Great American Novel someday. When we have time. Yeah, right! But seriously, writing [...]
Choosing the Right Partners for Joint Ventures
This is an excerpt from the workbook for Marketing Joint Ventures, our topic for April. If you're in the coaching [...]
Special Services Corporation (SSC) Offers Information and Assistance to Business Travelers, Flight Departments.
Greenville, SC SSC recognizes that many businesspeople, especially in the Southeastern United States, have been working a lot more hours [...]
Size Matters – Campaigns for Small and Large Aviation Transactions
We sometimes find that companies are working against themselves. When a client says both of these things in our first [...]
Aviation Marketing Coaching Session – Joint Ventures
Dear Coaching Program Members and Invited Guests: Our Guest Instructor this month is Captain David Santo of AeroStar Training Services, [...]
How To Buy Aviation Advertising for B2B Products & Services
How to Buy Aviation Advertising for B2B Products & Services. Buying aviation advertising used to be pretty simple. The choices [...]
What Should I Write About? Ten ways to solve writer’s block
When we advise clients to write a blog or newsletter, they usually have no problem understanding the reasons for [...]
Lessons Learned from Patty Wagstaff – When Procedures Fail
Every time we do that, we end up regretting it, going back for a landing, and starting again. Good procedures are there for a reason - they're developed over time by developing a set of best practices. They're a kind of shorthand that help us avoid mistakes and rework.
Three Steps to Trade Show Success
We took a few minutes at the Cygnus Aviation Expo to create a quick four and a half minute video with pointers on how to make your next trade show successful.
“Not My Job” – The Natural Antagonism between Marketing and Technology
Good design is more than just visuals. Design includes information design - putting some thought into how a customer first encounters your company and what information is delivered in what order and what format. It also includes sales choreography - the steps you take to move a client from first contact to transaction. And of course it includes the technology design of your website.
The Almost Creepy Power of Data Analysis
In Forbes magazine on February 17, you may have read about how Target determined that a girl was pregnant and sent coupons to her home, surprising her family. While some find the story creepy, and others alarming, the larger question for people involved in sales and marketing is this: What are you going to do about it?
Episode 7 – Showing Some Personality and Treating Customers Like Insiders – Interview with Bob Jones of ATP
Everyone enjoys working with people they feel they know. Bob Jones makes ATP customers feel like “insiders” [...]
Packaging Basics for the Aviation Industry
Perhaps these are the reasons that people marketing and selling aviation products and services tend to overlook the basic marketing principles of merchandising and packaging products and services.
In-House, Outsource or Both?
Starting a business from scratch involves doing a lot of work yourself. Some of our clients are in start up/shoestring [...]
If the competition is killing you, don’t reduce price, add value.
I often advise clients not to reduce their prices. That usually gets a response like this one. "But you don't [...]
Autopilot versus CoPilot – The Human Factor
The autopilot is no substitute for human intelligence! There are many "labor saving" devices for pilots. We really [...]
Can you attract customers for aviation-related products on the web? Not without SEO!
Prospective clients often express a lot of frustration. "We have a beautiful web site. We spent a lot of money [...]