Need Continuing Education Credits? The Marketing Master Class Fits the Bill

If you need professional education credits (called PDUs by the Project Management Institute an CEUs by many other professions) consider our Marketing Master Class. The Master Class is convenient because you don't have to travel and show up in a classroom, but it IS serious education.

Need Continuing Education Credits? The Marketing Master Class Fits the Bill2018-09-05T07:42:27+00:00

Interdependent Marketing Strategies for Aviation Business Owners

Collaboration doesn't come naturally to many business owners. Often what made business owners successful is the fact that they put in the extra work that nobody else would do. They risk their own money, time, effort and emotional energy. They drive themselves harder than everyone else. They depend on no one but themselves, and sometimes see themselves as "lone ranger" figures that are keeping the cash flowing in and the bill collectors at bay.

Interdependent Marketing Strategies for Aviation Business Owners2018-09-05T07:42:27+00:00

Episode 10 – Personal Branding and Networking with the Aviation Queen

[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/Benet_Wilson-_Aviation_Queen.mp3" artist="Benet Wilson, Paula Williams" social_linkedin="true" ]Episode 10 – Personal Branding and Networking with the Aviation Queen- Click to [...]

Episode 10 – Personal Branding and Networking with the Aviation Queen2018-09-05T07:42:28+00:00

Looking for awesome examples of LinkedIn use from the Aviation community

I'm researching the Master Class lesson for May, which will be about using LinkedIn as a powerful marketing tool. Here's the agenda so far: * Reasons to be on LinkedIn * Market research using LinkedIn * Ethically “stalking” your ideal clients * Optimizing your profile (including particularly fabulous examples of personal profiles of aviation professionals) * Optimizing your company profile (including particularly fabulous examples of company profiles of aviation companies) * Aviation groups on LinkedIn * Group Etiquette * Linked In Questions/Answers * Buttons and Widgets for your website * Is the paid version worth getting? Please let me know if you know of any: * Examples of particularly fabulous (or even pretty good) personal profiles on LinkedIn for aviation professionals (and yes, in this case it's perfectly okay to nominate yourself.) * Examples of particularly fabulous (or even pretty good) company profiles on LinkedIn for aviation organizations (and yes, in this case it's perfectly okay to nominate your own company.) * Questions, tips, tricks, and pet peeves about using LinkedIn. * You don't have to be a member of the Master Class to share your thoughts and possibly be featured. Thanks for your help!

Looking for awesome examples of LinkedIn use from the Aviation community2018-09-05T07:42:36+00:00

Is It Possible to Sell A Product Without Spending Money on Marketing?

Next in our series on the Sixteen Monumental Secrets of Guerilla Marketing Secret #6 comes as a surprise to many people: Your finances: some wise investment in marketing You've seen ads and received emails that promise "free publicity" and "free marketing." Social media consultants will tell you you can promote your products and services through social media for free.

Is It Possible to Sell A Product Without Spending Money on Marketing?2018-09-05T07:42:37+00:00
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