Your Secret Weapon: Commitment to Your Marketing Plan
We've been discussing Jay Conrad Levinson's classic Guerrilla Marketing and breaking down Jay's Sixteen Monumental Secrets of Guerrilla Marketing. Secret [...]
Episode 6 – The Benefits of a System Automating Your Marketing
Topics we cover in this conversation: * Why a system is important, even (or especially) for small businesses who don’t have any money to waste. * How Henry Ford didn’t invent the automobile, but became successful by automating the process * How “slacking off” after the sale is why businesses (and marriages!) often fail * How most businesses become overwhelmed with the first three phases:
Episode 5 – New Ideas, Outrageous Marketing, and Improving the Industry – – An Interview with Chase Larabee
Chase Larabee is a 22-year-old entrepreneur that started AllFBO and is working on the premier of PilotAway. Chase comes from an Information Technology background and brings new ideas and ways of doing things to an industry that is supportive and friendly but not always the quickest to embrace novelty. Topics we cover in this conversation: * Many people don’t realize that their companies are listed on many social media sites whether they realize it or not. * Joint ventures as a fast and powerful way to jump start a new business idea. * How nontraditional advertising is sometimes the best way to get the most effective attention at the lowest cost. * Twitter as a powerful tool rather than a frivolous waste of time – it’s all about the purpose & planning.
Building Trust and Confidence – A Foundation of Aviation Marketing
We mentioned that we would be covering some of the principles of Jay Conrad Levinson's classic Guerilla Marketing as they relate to aviation.
The Sixteen Monumental Secrets of Guerilla Marketing
Jay Conrad Levinson's Guerilla Marketing is now in its fourth edition. It's one of my favorite marketing books because it [...]
Episode 4 – On Teaching, Passion, and Overcoming Your Fear – Interview with Susan C. Friedenberg
Scheduled to air on BlogTalkRadio on March 7, 2011. Episode 4 – On Teaching, Passion, and Overcoming Your Fear Susan [...]
Episode 3 – NBAA Serving Many Different “Customer” Types – An Interview with Jason Wolf
Episode 3 – NBAA, Serving Many “Customer” Types Jason Wolf, the director of Internet Communications for NBAA, has some different [...]
Being the Best in Your Business Isn’t Good Enough
Bob Bly is a famous advertising writer, the author of the Copywriter's Handbook, and a teacher of several of the [...]
What questions do you have about using a blog for marketing?
February is getting away from us, and we're looking toward our March Topic for the Marketing Master Class! Blogs are [...]
How to Use Video in Marketing – Examples of Interview Videos
Les Brown of American Business Airways, one of the newest students in our Marketing Master Class, pointed out that we [...]
Is Podcasting an Effective Marketing Channel?
We had a client ask us if producing a podcast would be a good alternative to a blog for marketing purposes. A podcast is simply a regular series of audio (or audio and video) messages delivered over the Internet, sometimes using popular tools like iTunes. The reason it’s called a podcast is because people commonly access podcasts using their iPods or other MP3 player. Reasons we think podcasting is worth looking into -
Episode 2 – Hand-Written Greeting Cards as a Powerful Marketing Tool – Interview with Mark Leeper
Scheduled to air on BlogTalkRadio on February 21, 2011. Episode 2 – Hand-Written Greeting Cards as a Powerful Marketing Tool [...]
Marketing Master Class Case Study – Facebook Profile for a High-End Company
As promised, we’re profiling the work of our Master Class Members to demonstrate some of the things we’re working on. [...]
Bribes for Friends – A Sound Marketing Strategy?
Having 1000 "friends" gotten this way renders your social media account almost useless. You have no reason to believe any of these people are any more interested in your product or service than the general public, so you can't expect them to respond to your questions or suggestions. You can't ask them what you think about a potential product development. You can't count on any significant percentage of them buying your product or referring you to others.
The Highly Evolved B.S. Meter of the 21st Century Consumer
Image by AFP/Getty Images via @daylife “Who you are speaks so loudly I can’t hear what you‘re saying.” -Ralph Waldo [...]
Facebook Profiles – Mixing Business and Pleasure
We mentioned that we would be profiling some of the best work of our Marketing Master Class members on our [...]
When You Don’t Have All The Answers – Ask A (Good) Question!
Listening is a highly underrated art form. So is asking a good question. Marketing depends on good communication, and some [...]
Episode 1 – Marketing to the Skeptical – An Interview with John Williams
Episode 1 – Marketing to the Skeptical Interview with John Williams of ABCI. Topics include – what it’s like to [...]
Video – Intro to How to Use Video for Marketing
This class ended up being over an hour in total length. There are a LOT Here's the introduction . . .
Who is NOT Your Ideal Customer?
Although most of your marketing focuses on getting attention and attracting the ideal customer, it also pays to spend some [...]