Secret to Marketing Success – Put your cell phone in the fridge.
Odd secret to marketing success - put your cell phone in the fridge! Seriously. [...]
Anatomy of a Successful Marketing Campaign in Aviation
In our previous article, How Private Aviation Can Stop Wasting Millions On Advertising, we talked about four things that don’t [...]
What was the best class you’ve ever taken? This might be it!
Our intention for the Aviation Marketing Master Class is to make it the most immediately respectful of your time, useful, [...]
Dallas Jet International Partners with ABCI to Promote Jet Consultancy
Press Release Dallas Jet International Partners with ABCI to Promote Jet Consultancy Experienced and thorough consultants for sales and acquisitions [...]
How to Use Facebook for Aviation Marketing – Intro Video
Here are the first three minutes and fifteen seconds of the Facebook lesson. . . Here's what we have so [...]
How Private Aviation Can Stop Wasting Millions On Advertising
Originally published on Forbes Business Aviation Blog - Wheels Up We started offering marketing consulting services in the aviation industry [...]
Aviation Marketing – Staying Current on Social Media
My books for January just arrived from Amazon There are new developments in marketing every week. There are [...]
Aviation Marketing “Secret” – The Editorial Calendar
Most people realize by now that great content is the key to great marketing. Writing clear, helpful articles and producing [...]
We’re All In the Marketing Business
The most successful professionals are the ones who put the most resources, time, and attention into their marketing efforts.
“HomeBuilt” Aviation Marketing – The Least Expensive Option
People build their own aircraft for many reasons—some because they want intimate knowledge of every nut and bolt in their [...]
What Questions Do You Have About Using Facebook for Aviation Marketing?
We're putting together the first lesson in our Aviation Master Class, and wanted to get your input. If you're enrolled [...]
Budget? What Budget?
We published an article yesterday titled “How Much Should You Budget for Aviation Marketing?” and got emails from people who [...]
How Much Should You Budget for Aviation Marketing?
How Much Should You Budget for Aviation Marketing? Asking an aviation marketing consultant for an answer to this [...]
Don’t Reduce Price- Design a Product Your Customer can Afford
A better idea—designs a product that meets the cost parameter. Determine a cost that would be reasonable for your prospective clients and design a product that meets their requirements at that cost.
Every Employed Person Is a Salesperson (At Least Part-Time!)
"Sales" is often thought of as a very specific business function and a very specific profession. Many businesspeople like to keep their distance from sales, since it is seen as somewhat unsavory. Whether we admit it or not, though, we're all in sales.
A Lot to be Thankful For!
It’s because of you and people like you that I get to make a living doing what I love – writing, marketing, and working with aviation people and projects.
Aviation Marketing – Following Our Own Advice – ABCI’s Customer Referral Program
Every referral gets rewarded. If you refer someone to ABCI, we appreciate it very much and we want to make sure that you to know it.
Aviation Marketing – Confessions of an In-House Ad Writer
Before working as a consultant, I worked for many years as an in-house marketing professional in several companies, including Wells [...]
Ad Preflight Service
You spend a lot of money every time you place an ad in a periodical, every time you mail a sales letter or direct mail piece, or even every time you launch an online campaign or online ad. Shouldn't you give it an independent preflight inspection?
Small Business Saturday – Aviation Supports Local Communities!
Many people are unaware that many aviation companies are small, local businesses that play a huge part in supporting their communities. Remind your community by participating in Small Business Saturday!