Now, we're competing with thousands of cable TV channels and millions of websites, some of which have dancing hamsters. How do we get and keep people's attention on the product or service we're offering with all that going on?
You may be wondering why our Questionnaire is so long and involved. Many of our clients say they've never seen anything like it and they weren't expecting something so elaborate, and that appears to be so time-consuming!
I talk with a lot of aviation consultants, tax, insurance, legal, operations and software folks. Since their expertise is what they "sell," they are concerned that writing articles, brochures, books or blogs would be "giving too much away." After all, if they answer people's questions, potential customers won't need them, right?
The first thing that you should know is that we are a full-service marketing firm, but we're intentionally very small. This ensures that we have absolute control over the quality of every project. Unfortunately, it also means that we have to be very selective about how we spend our time.
Two booths at the NBAA convention in Atlanta last week that got a LOT of traffic included the Honda booth, where ASIMO the (impressive!) humanoid robot performed every hour on the hour– including a song and dance.
As promised, here's the complete video of the NBAA Social Media Panel discussion. Note- the video is a whole hour [...]
This is the "Social Media Glossary" we distributed at the Social Media Panel Discussion at the NBAA Convention. I had a great time discussing social media topics with Patrick Dunne, NBAA; Jason Wolfe NBAA Airmail; Josh Mesinger, Mesinger Jet Sales; Jon Ostrower, FlightBlogger.
Marketing tends to fall to the bottom of the priority list because dealing with current customers seems more urgent than getting new ones. But when marketing tasks don't get done, revenue falls off, and your business could quickly find itself in trouble. We all need a little magic to conquer the piles of work we have to do. Automation is one of the most powerful "secrets" you can learn to getting things done.
Trade shows can be a major expense, between booth rental (if you're presenting), travel cost, admission fees, literature, giveaways, and entertainment if you're seeing clients. How can you make the most of your investment?
Join Us at the “Social Media and Business Aviation” Education Session at NBAA 2010 at the Georgia World Congress Center.
Building a list of responsive buyers - a key to great marketing! In the last article in this series, we [...]
If you've ever taken any rescue swimming or lifeguard courses, you've learned that it's useless to try to help someone who is drowning, until the swimmer has worked himself into exhaustion and actually even gives up.
Congratulations, Bryce! We know that you started in June, you did all the optimization work yourself, you had some scheduling challenges, and you still made it to #1 in less than 90 days!
I'm offering a space in my printed newsletter that gets delivered to 247 of my very favorite engaged, influential aviation professionals. This space will be given to the person who submits the VERY BEST OFFER that I receive by Friday. Presentation doesn't count - entries are limited to three sentences of text, no images, no videos, no websites, no dancing elephants.
You probably also know that you have two main segments of students - one segment includes career-oriented students looking for jobs in the aviation industry, the other is recreational flyers. Your marketing strategy should be different, depending on which group you're intending to attract. If you want to attract both, you'll need two separate marketing campaigns.
# Would you be interested in joining a mastermind group? # What would the ideal mastermind group look like? How many members? What kind of people? # Would meetings be virtual, in-person or both? # What should be expected of group members?
Within one month and without making any changes to the website, we were able to jump 14 points (29 to 43) on websitegrader.com thanks to ABCI’s instruction.
It opens a whole world of possibilities when you can rely on people that have different skill sets than you do. A great marketing project may require strategists, writers, artists, website technicians, printers, and stakeholders to work together in a way that makes the most of everyone's skills.
Explaining commissions and royalties by the numbers.
There are still two very good reasons to advertise in publications. First is associating your brand or product with the reputation of the magazine. The second is to reach their list.