B2B Aviation Marketing – More Deals in the Pipeline, But Taking Longer to Close
Business to Business (B to B) marketing is looking up, according to one article. But companies are still very cautious [...]
Aviation Marketing – How to Dip a Toe Into Social Media with a Case Study
A case study is often a great first project to get to know ABCI. We do the research, conduct the interviews, and produce a draft and complete the revisions for a polished document, usually for under $3000 and often have the project completed in less than a week
Aviation Marketing – Google Search Results – #4 Today!
Google search results for "Jet Photography" - not an easy term, there's lots of competition out there. Our client Taylor Greenwood is #4 today. Of course these results vary daily and regionally, but we're happy. :-)
Aviation Marketing Web Site Past Its TBO?
By pinpointing the issues with your website, we help you focus your efforts to make the biggest improvements in the amount of traffic your site receives and the number of sales it makes. Let's get started on your site audit today!
Aviation Marketing- Free Trials and Gifts – What Do You Think?
Have you offered a product or service for free? As a trial or marketing strategy? How did it work for you?
Aviation Marketing – Last Days for the Free Competitive Analysis Service
For the past few months, I have been offering a free consultation to any aviation company that simply asks for [...]
A Word About Marketing Pricing Strategy for Aviation Products
It's great when a marketing person actually has the opportunity to be involved in pricing strategy.
Aviation Marketing – Improving Your Sales by Mastering Follow Up Timeline For Sales
So, how do you get these smart, discriminating customers to “fall in love” with your product or service? You take your time. You make information available and convenient, and you put together a long-term, sustained marketing plan that brings you to the front of their mind on a regular basis without making a pest of yourself.
Paula Williams of ABCI will be presenting on Social Media at the Aviation Industry Expo
Social Media Marketing has been touted as everything from “free advertising” to “a public relations nightmare.” What’s the reality?
Aviation Marketing – RHOBI Partners with ABCI to Promote Inventory Management Program
Specializing in seamless Inventory and Business Management using Web 2.0 Technology
Getting Input from Busy People – The Yellow-Sticky-Note Method
I recently received a New Client Questionnaire that was extraordinary. Of course, most of them are extraordinary. Only people who [...]
Aviation Marketing – Best Results with Photography for Aviation Marketing
Anyone who has ever been stopped in his tracks by a gorgeous photograph of an aircraft in a magazine or a banner at a convention understands the power of visual images in aviation marketing.
Aviation Online Marketing Pet Peeve – Gorgeous Web Sites that Don’t Sell!
People put a lot of time and money into their website design and then the find that it doesn’t get traffic, or maybe gets traffic but doesn’t convert that traffic into paying customers or even interested leads.
What Should Aviation Companies Be Doing With Twitter?
The most common question I've been asked by my aviation marketing clients and potential clients is this: "What should I be doing with Twitter?"
Social Media Survey Results – Expectations for 2010
The study asked marketers to rank the value of social media platforms. Here are the results:
Pen Names for Social Media – An Interview with Max Flight
The best person to ask about the use of pen-names is someone who has had a successful, high-profile career in social media in the aviation industry using a pen name or pseudonym, Max Flight!
Taylor Greenwood Partners with ABCI to Promote Aviation Photography Services
November 1, 2009 - Aviation Business Consultants International (ABCI) today announced that they have been engaged as a marketing partner for Taylor Greenwood Aviation Photography.
Photos from NBAA09!
Photos from NBAA09! This was our first trip to the annual NBAA convention, people we visited with said that attendance was down, but that this was a good thing.
ABCI Will Be At NBAA09
We won’t be exhibiting, but John and I will be there to see the sights and visit with our clients and future clients. If you’re attending, we hope to see you there! Give me a call at 702-987-1679 and we’ll arrange to drop by your booth or meet you for a cup of coffee.
Paula on the Air with the Geeks
This week I got to spend an hour on the air with the Airplane Geeks - Max Flight, Rob Mark and Dan Webb.