Why We’re Getting Off Facebook Groups
There was a time when we were “all in” on Facebook Groups. We have been using them for networking among [...]
Aviation Marketing Foundations – Direct Mail
“A business without a mailing list is not a business.” – Dan S. Kennedy Do people actually still send [...]
Book Club Discussion – Think Again by Adam Grant
Think Again by Adam Grant "The road of life is paved by flat squirrels that couldn't make a decision" [...]
Aviation Copywriting – ABCI’s First Product!
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want [...]
Entrepreneurs and Startups with Mickey Gamonal
Mickey started a company from scratch over the past five years while balancing his time with a career in [...]
Aviation Marketing Fundamentals – Digital Marketing
"Technology is a useful servant but a dangerous master" - Christian Lous Lange Many of our "first calls" or [...]
Aviation Marketing Basics – Aviation Websites!
Is a website still important for an aviation company these days? What should your website do (and not do) for [...]
Wins Wednesday – Three Success Stories
"It was the best of times, it was the worst of times" - Charles Dickens My fiction-writing professor in [...]
Aviation Branding – Becoming Knowable, Likeable and Trustable
Many people feel that their company has an up to date brand if they have revised their logo in [...]
Aviation Marketing Basics – Strategy and Planning!
“Hope is not a strategy.” Vince Lombardi Many companies jump straight into building a website, exhibiting at a trade [...]
Book Club Discussion – Instagram Power by Jason Miles
How can you make Instagram work better for Aircraft brokers, appraisers and other professionals? 👩🏻💼 Repair stations and MROs? [...]
Aviation Speakers, Podcasters, Influencers and Personal Branding
"My career should adapt to me. Fame is a VIP pass to wherever you want to go." -Leonardo DiCaprio [...]
Aviation Sales Training
“Live as if you were to die tomorrow. Learn as if you were to live forever.” ― Mahatma Gandhi [...]
Interview with Serial Aviation Entrepreneur Deidra Wilson
When we talk with entrepreneurs about starting a business in the aviation industry, we sometimes end up talking them [...]
Aviation Marketing Tools, Templates and Checklists
“We shape our tools, and thereafter our tools shape us.” ― Marshall McLuhan How do you succeed at anything? [...]
Aviation Marketing Back to Basics Shorts – What is Aviation Marketing, And Why Is It Important?
"Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals!" -Jim Rohn [...]
“Disney Style” Marketing with Vance Morris
We were thrilled to have Disney alumni and GKIC Marketer of the Year Vance Morris join us for this week's [...]
Aviation PR – Communicating Bad News
John and I talk about our "week from hell" and ruin our PG-13 rating on our podcast. 😉 Ten years [...]
Book Club Discussion – Social Media Planner & Guide with Louise McDonnell
We were thrilled to have Louise McConnell join us from the wild western coast of Ireland for this podcast. [...]
The most important question you can ask . . .
We are surrounded by software that gives us all kinds of data - How many clicks to our web site? [...]