Three Things to do Differently in 2023
Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
Should I Raise My Prices?
Nobody likes to raise prices, but many of our clients have found that the economics of their business model has [...]
Aviation Marketing Costs: What Should You Pay For Sales & Marketing Services?
Aviation Marketing Costs: What Should You Pay For Sales & Marketing Service It makes good business sense to keep [...]
AMHF 0053 – How to Respond to a Low-Priced Competitor
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0053.mp3" title="Dealing with a Low-Priced Competitor" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Have a competitor that offers the same [...]
AMHF 0045 – How to Justify a Higher Price for Aviation Products & Services
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0045.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] How to Justify a Higher Price - You don't have to have a [...]
AMHF 0043 – Premium Pricing to Qualify Prospects
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0043.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] Marketing and sales pros often fear that premium pricing - or charging more [...]
AMHF 0019 – Premium Pricing Strategy for Aviation Products & Services
One of the questions people ask us most is: "Is my product priced too high? Is that why were [...]
Pricing Strategy – Is Your Price Right?
Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
What Questions Do You Have About Pricing Strategy?
Episode 9 – Price, Profit, Power and Prosperity with Jason Marrs Scheduled to air on BlogTalkRadio and iTunes on April [...]
A Word About Marketing Pricing Strategy for Aviation Products
It's great when a marketing person actually has the opportunity to be involved in pricing strategy.