Interview with AIN’s Chad Trautvetter – Aviation Trade Show Publicity And How To Get More of It!
Is it true that only the big OEMs and fuel companies get noticed in aviation publications and at trade [...]
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
Book Club Discussion – Marketing Rebellion by Mark Schaefer
How do you market to customers that have the intention and the technology to actively avoid almost all of [...]
Aviation PR – Communicating Bad News
John and I talk about our "week from hell" and ruin our PG-13 rating on our podcast. 😉 Ten years [...]
Working with the Press – Interview with Annamarie Buonocore of InFlight USA and Mark Parry of Global Aircraft Group
John and I talk with Annamarie Buonocore of InFlight USA Magazine and Mark Parry of Global Aircraft Group. We discuss: [...]
How to Use Canva Templates
Three reasons to use Canva templates - 1) Get inspiration for different posts so your social media feed stays fresh [...]
How to Work with Aviation Journalists, Reporters and Podcasters
"Dig Your Well Before You're Thirsty!" - Harvey Mackay How do some of your competitors get mentioned in the [...]
Five Reasons Aviation B2B Customers Give Bad Online Reviews
The most common reasons your b2b aviation customers give you a one-star review on Facebook, Google or Yelp may not [...]
How to Hire an Aviation PR Firm – Six Questions to Ask about Content Writing
We've been hearing about aviation companies who have ad vastly different experiences with what they called an "Aviation PR [...]
Aviation PR – Unhappy Customers, Drama Queens & Trolls
“The customer is always right,” but that assumes you can differentiate between a legitimately unhappy customer, a Drama Queen and [...]