Tragic Sales Mistake – Bad Qualifying
John and I have this little problem. We have trouble taking off our “sales coach” hats. You know how, [...]
Interview with AIN’s Chad Trautvetter – Aviation Trade Show Publicity And How To Get More of It!
Is it true that only the big OEMs and fuel companies get noticed in aviation publications and at trade [...]
Book Club Discussion – How Highly Effective People Speak by Peter D. Andrei
Speaking is a huge part of sales, especially in the aviation industry. So, you might as well get good [...]
Book Club Discussion – Marketing Made Simple by Donald Miller
Join Paula, John, and John Davies, aircraft appraiser and owner of JAMM Aircraft appraisals. JAMM's adorable canine VP, Chewy, [...]
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
Thinking About How AI Will Impact Business Aviation Marketing
How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
Book Club Discussion – Everybody Writes with Author Ann Handley
We were thrilled to have author Ann Handley join us for this event as we discuss her new book, [...]
AI – Assisted Prospecting Workshop
How do you sell to people who are busy, hard-to-reach, and don’t want [...]
Book Club Discussion – LIFT with authors John & Martha King
We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
Live Aviation Social Media Workshop
We feature one of our on-demand workshops each month. For January, we're featuring our Focused Social Media workshop. To [...]
Three Things to do Differently in 2023
Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
John and Martha King Will Join Us For Our Book Club Discussion
John and Martha King will be joining us for our Book Club Discussion this January. We're excited to talk [...]
Book Club Discussion – Marketing Rebellion by Mark Schaefer
How do you market to customers that have the intention and the technology to actively avoid almost all of [...]
Ghostwriting LinkedIn Posts for Aviation VIPs, CEOs, Sales Folks and Thought Leaders
I probably don't need to tell you that there are great reasons to post regularly on LinkedIn. It makes [...]
Book Club Discussion – The Ultimate Marketing Engine by John Jantsch
Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" [...]
Things to Consider in an Aviation Web Site Redesign
Things to consider in an Aviation Web Site Redesign - Does your site get attention? Does your site inspire [...]
Aviation Marketing Basics – Strategy and Planning!
“Hope is not a strategy.” Vince Lombardi Many companies jump straight into building a website, exhibiting at a trade [...]
Aviation Sales Training
“Live as if you were to die tomorrow. Learn as if you were to live forever.” ― Mahatma Gandhi [...]
How to Use Canva Templates
Three reasons to use Canva templates - 1) Get inspiration for different posts so your social media feed stays fresh [...]
Three Referral Campaigns for Aviation Companies to Use
Why should aviation companies run specific referral campaigns? Won't happy customers just naturally refer their friends and colleagues? Don't referrals [...]