AMHF 0036 – Aviation Trade Show Marketing Secrets
The biggest aviation trade show marketing secrets are not really secrets. In fact, it's those very things that you think [...]
AMHF 0035 – Book Club – Pam Hendrickson’s The Art of Impact
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0035_-_Book_Club.mp3" title="Book Club - Pam Hendrickson's The Art of Impact" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] There are some [...]
AMHF 0034 – Trade Shows – Distant Early Planning
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_34.mp3" title="Trade Shows - Distant Early Planning!" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Trade shows are a huge, and [...]
AMHF 0033- Aviation Trade Show Disasters and How to Avoid Them
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_33.mp3" title="Trade Show Disasters and How to Avoid Them!" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Trade shows are a [...]
AMHF 0032- Advanced Visual Storytelling
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_32.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" ] We've talked a lot in the last few weeks about the importance of [...]
AMHF 0031- Get Attention and Sell More by Using Charts and Diagrams
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0031.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] So, we all know how hard it is to capture someone's [...]
AMHF 0030 – Art as Voodoo and Visual Marketing
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0030.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] Graphics and visual design are important. Photography is important. We've said [...]
AMHF 0028 – What’s the Best Aviation Advertising Media?
We're often asked -"What is the best aviation advertising media?" Although the short answer is - "whatever works best for [...]
AMHF 0024 – Marketing to Customers – Not Just Prospects!
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_24.mp3" title="Marketing to Customers - Not Just Prospects!" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Many marketers make the mistake [...]
AMHF 0023 – Video Marketing
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_23.mp3" title="Do I Have to Do Video?" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Many of our clients think that [...]
AMHF 0015 – When to Not Bother with Marketing – working Smarter rather than HARDER!
As Perry Marshall explains in 80/20 Sales and Marketing, sometimes the answer is NOT about working harder, and adding MORE [...]
LinkedIn for Aviation Marketing – Video Excerpt
Using LinkedIn for Aviation Marketing is a smart move- LinkedIn is the most respected social media platform used by aviation [...]
Aviation Marketing TV – What to Include in a Referral Package
Referral Packages - Many aviation companies get 50% of their business by referral. Here's what to put in a referral [...]
Aviation Marketing TV – What’s Wrong with “Random Acts of Marketing?”
So, what's wrong with "Random Acts of Marketing?" Fifteen years ago, (or maybe even ten) you could simply buy an [...]
Video – One of the most effective elements in the aviation marketing toolbox
Widespread use of broadband internet connections, inexpensive cameras, and better software developed over the last couple of years have made it possible (and advisable) to use some form of video at almost any stage of marketing.