Tragic Sales Mistake – Bad Qualifying
John and I have this little problem. We have trouble taking off our “sales coach” hats. You know how, [...]
Interview with AIN’s Chad Trautvetter – Aviation Trade Show Publicity And How To Get More of It!
Is it true that only the big OEMs and fuel companies get noticed in aviation publications and at trade [...]
Book Club Discussion – How Highly Effective People Speak by Peter D. Andrei
Speaking is a huge part of sales, especially in the aviation industry. So, you might as well get good [...]
Five Unusual Places to Show Off Your Aviation Brand
You've worked hard to create a great brand, and you know how important it is to create positive associations [...]
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
Thinking About How AI Will Impact Business Aviation Marketing
How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
Book Club Discussion – Everybody Writes with Author Ann Handley
We were thrilled to have author Ann Handley join us for this event as we discuss her new book, [...]
AI – Assisted Prospecting Workshop
How do you sell to people who are busy, hard-to-reach, and don’t want [...]
Book Club Discussion – LIFT with authors John & Martha King
We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
How To Showcase Your Team on Your “About The Team” Page and Other Materials
"Our people are our competitive advantage." "We offer better service than any of our competitors." "Our people make the [...]
Three Things to do Differently in 2023
Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
John and Martha King Will Join Us For Our Book Club Discussion
John and Martha King will be joining us for our Book Club Discussion this January. We're excited to talk [...]
Book Club Discussion – Content Inc. by Joe Pulizzi
The reality these days is that the best product doesn't always win. The best KNOWN product tends to win. [...]
Book Club Discussion – Hook Point by Brendan Kane
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most [...]
Aviation Marketing Update – What The Heck is Up With Twitter?
🐦 What the heck is up with Twitter? 🐦 Should we be staying on Twitter? 🐦 Should we be [...]
Ghostwriting LinkedIn Posts for Aviation VIPs, CEOs, Sales Folks and Thought Leaders
I probably don't need to tell you that there are great reasons to post regularly on LinkedIn. It makes [...]
Aviation Marketing Mythbusting – Do Ads Have to Be Glamorous to Be Effective? Hint – No.
Does aviation marketing have to be slick and glamorous to be effective? There is a long-held tradition in aviation [...]
Free Workshop – Powerful “About Us” Pages That Sell!
Would you make a major purchase without checking out the company first? Probably not! [...]
Aviation Autoresponders – Part 2 – Aviation Email Still Works!
Why do we recommend aviation email marketing? Three reasons, really. Good decisions take time Email is still really effective [...]