Guerilla Marketing Secret – Patience (and a Great Marketing Funnel!)
This is a guerilla marketing tactic that has an even [...]
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The Sixteen Monumental Secrets of Guerilla Marketing
Jay Conrad Levinson's Guerilla Marketing is now in its fourth [...]
Book Club Discussion – Guerrilla Marketing by Jay Conrad Levinson
Mickey, John and I meet IN PERSON in Las [...]
AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
John and I discuss Marketing a Love Story by Bernadette [...]
AMHF 0058 – What Can We Learn from Airline Marketing? An interview with Shashank Nigam
I was excited to compare notes with another marketing professional, [...]
Webinar – Aviation Marketing Technology – What’s New and What Works
Technology is a Great Servant but a Poor Master! There [...]
Marketing Plans – The Tortoise vs. The Hare
Most companies, under most circumstances, don't have the need or the resources for that kind of massive media blitz. While it was successful for the circumstances we were in, most companies don't have those kinds of deadlines (or those kinds of budgets!)
Why Aviation Content Marketing Matters for Successful Marketing
Why is great aviation content important for successful marketing? "People [...]
Permission Marketing in the Aviation Industry
Unless you're selling snow-cones at the park on a hot day, few people will buy your product or service the first time they meet you. Sales cycles have gotten longer in recent years- especially in business to business sales, and especially in aviation, people research every purchase much more carefully. They do their homework before spending money. If you're a great company with a great product or service, this is actually good news for you in the long-term, because people are taking the time to make good decisions.
Making Friends with Marketing Technology
"We bought an expensive contact management system a couple of [...]