Four Things to Consider when Choosing a Marketing Company
If you're in the aviation industry, there are many factors to consider when you're choosing a marketing company to help you sell more products or services.
Flight School Marketing – Attracting Your Ideal Student
You probably also know that you have two main segments of students - one segment includes career-oriented students looking for jobs in the aviation industry, the other is recreational flyers. Your marketing strategy should be different, depending on which group you're intending to attract. If you want to attract both, you'll need two separate marketing campaigns.
Forbes Article Says CEOs should Facebook and Twitter
Forbes agrees with me! Social Media is credible, inexpensive marketing!
The Corporate Blog in the Aviation Industry – What to Write About?
You also know that a you have to update a corporate blog regularly. Ideally, you’ll post something new at least once a week. So, what do you write about?
The Corporate Blog – Credible and Cost-Effective
Blogs are often more credible than static websites because they are current. If you visit a company's website that has obviously not been updated in years, you may wonder if they're still in business, if they're keeping up with the times, or if they have run into financial difficulties.